about us | newsletter | contact | archive | members area
Dan Copocean, Kimball Electronics
"I believe that the Romanian economy continues its development"»
  News:      POLITICS   |   ECONOMICS   |   ENERGY   |   INVESTMENTS   |   APPOINTMENTS   |   GREEN   |   INFRASTRUCTURE   |   REAL ESTATE   |   AGRIBUSINESS   |   DRIVING   |   CITY LIFE   |   EVENTS   |

Riding the wind of change

The new Ford Focus brings sophisticated technology to the compact car segment. The Diplomat – Bucharest finds if the new model lives up to its heritage as a driver’s car. By Adrian Ion

July 2011 - From the Print Edition

One of the toughest classes in the cars’ category competition is the compact C segment or small family as Brits call it. This fierce battle has some serious contenders such as the Volkswagen Golf, Opel Astra, Toyota Auris and Ford Focus. This is one of the segments that bring the most revenues to car manufacturers so no effort is spared in trying to transform a new model into a cash cow.
The latest manufacturer to have launched its compact star is Ford with the new Focus. I test drove the latest creation and the US manufacturer’s first global model on the highways and twisting roads of Austria and Slovakia. The new Focus is a completely new car and exceeds its car class standards in many ways, thanks in part to an array of gadgets and facilities that you will not see in any competitor’s vehicle.

Outside looks

“What sells cars today is the design,” says the Italian exterior designer of the Focus, “so we invested a lot of time and effort to make this car look like energy in motion.” The European design arm of Ford was in charge of developing the model and drew on the same theme of kinetic design, which I must say looks extremely good and suits the sporty character of the car. The sleek design has some drawbacks, one of which is poor visibility, especially at the back. An inexperienced driver will find parking very difficult without the aid of parking sensors or a rear view camera.

Inside the cabin

Ford aims to link the interior of the Focus to the spirit of its exterior so the curves of the outside continue along the dashboard and central console, creating a cocoon like feeling for the driver and front passenger. The massive dashboard could be inconvenient for some larger drivers as it invades the space both from the front and the sides.
The technology that Ford has incorporated into the new Focus is impressive. The most complex computerization system is called MyFord Touch, essentially an extension and update of the MyFord features for interior settings customization. MyFord Touch extends the customization of ambient lighting colors and brightness, to display functions and colors, the gauge cluster and infotainment system and offers the driver a pretty touch sensitive LCD screen interface from which to control, well, almost everything. It also provides wireless internet to anyone in your Focus if you plug a 3G wireless transceiver into one of the two USB ports. MyFord Touch replaces the dashboard display with an eight-inch touch-screen. The ultimate goal of the system is to make driving safer by keeping the attention and eyes of the driver on the road.
The voice recognition system is still subject to criticism as it will go wrong from time to time but I am sure that updates will make it more reliable and user friendly.

How it drives

The handling and pleasure of driving was always the strong point of the Focus. Since its first generation, it has constantly raised expectations of how a car in this category should drive. The new Focus platform is an improvement on the one that underpins the older model and extends the driving capabilities. At the rear, there’s an independent multilink suspension, while at the front, the ABS also serves as a limited-slip differential which makes the car very agile and invites the motorist to explore the limits of a sportier drive. My favorite is the petrol engine, in the 1.6 and 180 HP version fitted with the dual clutch six-speed automatic gear box called Power-Shift. This combination offers a spicy recipe of power and a sporty feel combined with a smooth ride ensured by the automatic transmission.
Overall this car should be a winner and definitely brings a new flavor of excitement and novelty to the rather conservative compact car segment.



COMMENTS
There are 0 comments:

 
ADD A COMMENT
 
Name
Email
Comment
Validation Code
   
 
 

0 Comments  |  12104 Views
Daily Info
Michele Abbate was appointed as new CEO of Enel Energy and Enel Energy Muntenia

Michele Abbate is the new CEO of Enel Energy and Enel Energy Muntenia, the two companies owned by the Enel group in Romania.

CTP invests 15 million Euro in a new logistics park near Cluj-Napoca

The industrial parks developer CTP invests 15 million Euro in the development of a new logistics park near Cluj-Napoca. CTPark Cluj II will be located in Floresti and will hav...

AFI Europe to develop AFI Brasov by 2019, its third shopping mall in Romania

AFI Europe sets the cornerstone of AFI Brasov, the company's third shopping mall in Romania and announces the advancement of construction works.

Bog'Art to build IKEA's second store in Bucharest

IKEA has announced that Bog'Art will build its new store from Theodor Pallady area in Bucharest. The second store in Bucharest will be opened next year, following an investmen...

Romania's sovereign fund to be launched in 2018

Romania's first sovereign fund for development and investments (FSDI) will be available starting January 1, 2018 and it will finance the developments of infrastructure alongsi...

 
 
   
advertising

advertising

advertising

advertising

advertising

More on News
Over 19,000 business plans submitted for Start-Up Nation program

Start-Up Nation Government program attracted over 19,000 business plans and a new edition will take place next year, said Ilan Laufer, Minister for the Business Environment...

Sorin Grindeanu hails the support for CVM lifting before 2019

Prime Minister Sorin Grindeanu met at Victoria Palace with the European Commission President Jean-Claude Juncker. The meeting was also attended by the Public Finance Minist...

PM Sorin Grindeanu: 5.7 per cent economic growth - confirmation that the measures taken by the Government are the right

The 5.7 percent economic growth registered in the first quarter of 2017, as compared to the first quarter of 2016, an evolution which exceeds the expectations of analysts a...

President Iohannis to hold political consultation to designate future PM

Parliamentary parties are invited today to the Cotroceni Presidential Palace for consultations with President Klaus Iohannis over the designation of the future prime minist...

Business Lease posts four million Euro turnover in the first semester of 2017

Business Lease, international company providing complete mobility solutions through Operational Leasing, Car Fleet Management and Rental in Romania, closes its first semest...

Chinese delegation seeks investment opportunities in Romania

Prime Minister Mihai Tudose discussed at the Victoria Governmental Palace on Thursday about the opportunities to invest in Romania with an official delegation of the People...

BVB second place in the region by number of IPOs in H1 2017

Bucharest Stock Exchange (BVB) is the second market in Central and Eastern Europe where initial public offers (IPOs) were successfully concluded in the second quarter of th...