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More than meets the eye:New photo gallery

Rich and strange images are now on sale in the capital’s first photo gallery, finds Michael Bird

March 2009 - From the Print Edition

So far erotic art and landscapes are selling best in Bucharest’s newly-opened photographers’ gallery, Karousel.
Situated in a small house a few steps from the capital’s phalanx of nouveau riche coffee shops on Piata Dorobanti, this commercial space does not cater for cute. There are no soft-focus portraits of babies, puppies and flowers. Few would consider hiring these photographers for their wedding.
“I wanted to challenge the visitor with aggressive artworks,” says store founder Violeta Sarbu. Experiments in camera movement and exposure and collages sit alongside photojournalism of Indian river culture, Cuban musicians and Roma graveyard rites. The most popular pictures are Romanian-born Cristian Crisbasan’s surreal and adventurous nudes, which have attracted the eye of US collectors, while sparse landscapes from fashion photographer Cosmin Bumbut are also a hit among buyers. Most of the photographers are Romanian, including Gicu Serban’s witty portraits of health tourists covered in mud from Transylvania’s Lacul Negru. For this month the shop is opening a green exhibition with images of unspoilt nature. This aims to be a “stimulus” for people to take better care of the environment, says Sarbu. There will also be solo shows and possibly another exhibition where photographers take on architecture.
Hanging on the walls are not blown-up photos stuck to a piece of cardboard with a hefty price tag. Sarbu says that the lambda prints, backed onto aluminium, are resistant for at least 100 years. They are part of a limited edition run of around 40, each signed by the artist, with prices of about 400 Euro.
Through the shop, Sarbu is creating a market in photography in Romania which has no precedents. Part of her job is to formulate a commercial framework for the works and some pieces may even appreciate in value.
With the global economy capsizing and the planet’s smartest brains in economy and business clueless as to what anything is worth anymore, buying photos of a pair of fat Romanians covered in dirt may one day prove to be a sound investment.

Karousel
5A George Calinescu, Bucharest
Tel: 0742 055 888, www.karousel.ro



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