about us | newsletter | contact | archive | members area
Corina Popescu, Transelectrica
High need for quality improvement in the public tenders area»

KPMG unveils new customer engagement framework

KPMG International has unveiled a new, distinctive customer engagement framework designed to help businesses understand the increasingly complex and multi-dimensional forces that influence the decision-making and preferences of today's, and tomorrow's, ever-evolving consumer.

2018-01-11 12:31:03

"Every day, new influences impact consumer behaviour, consumption and motivation, and these forces are upending the conventional predictors of when, why and for what the customer wallet opens," said Willy Kruh, Global Chair of KPMG's Consumer and Retail practice, and a partner with KPMG in Canada. "Transactional data, traditional market research and demographic profiles alone are proving inadequate to explain not just what customers are doing, but why.

KPMG's inaugural report, "Me, My Life, My Wallet", is a global analysis of how the seismic influences of socio-political and economic shifts, accelerated mass adoption of new technologies, and mobility are upending fundamental beliefs around what drives consumer behaviour. With surprising findings from a survey of 10,000 people across the US, UK, India and China, the report is based on comprehensive, customer-focused research methodology from KPMG's Global Customer Center of Excellence and the KPMG Innovation Labs, and incorporates human-centered design thinking for business model innovation.



COMMENTS
There are 0 comments:

 
ADD A COMMENT
 
Name
Email
Comment
Validation Code
   
 
 

0 Comments  |  983 Views
Daily Info
Mihai Tudose announces his resignation as prime minister

Mihai Tudose announced on Monday evening, at the end of the Social Democrat Party (PSD) National Executive Committee (CExN) meeting, that he resigns as prime minister of Roman...

Garanti Bank expects a four per cent GDP growth rate in 2018

Garanti Bank estimates that the growth rate of the gross domestic product (GDP) could reduce speed in 2018, to four per cent, from 6.5 per cent in 2017, mainly due to a slower...

Contract for the purchase of 227 Piranha V armored personnel carriers, signed in presence of PM Tudose

The contract for the purchase of 227 Piranha V armored personnel carriers was signed on Friday in the presence of Prime Minister Mihai Tudose, Deputy Prime Minister Marcel Cio...

KPMG unveils new customer engagement framework

KPMG International has unveiled a new, distinctive customer engagement framework designed to help businesses understand the increasingly complex and multi-dimensional forces t...

TotalSoft to acquire Architected Business Solutions as part of its growth strategy

Business software solutions provider and integrator TotalSoft and Architected Business Solutions (ABS), a business management consultancy group based in Bucharest with solid i...

 
 
   
advertising

advertising

advertising

advertising

advertising

More on