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Startup co-founded by Romanian to turn unicorn

Branch, a deep linking startup in the U.S. co-founded by Romanian Madalina Seghete, will reach a valuation of 1 billion USD after a 129 million USD financing round, according to techcrunch.com.

2018-09-11 11:15:12

Deep links take users to a specific piece of web content, instead of a website's homepage. Branch helps brands create links between websites and mobile apps, helping them increase conversions, user engagement and retention. The company, which was launched four years ago, supports 40,000 apps with roughly three billion monthly users, including Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Tinder and others.

Madalina Seghete, a Romanian who has been living in the U.S. for 17 years, is Branch's co-founder and marketing director. She has a BS in Computer Engineering from Cornell and a master's in design from Stanford. The other co-founders are Alex Austin, who is also the company's CEO, Mike Molinet, who is in charge of operations, and Dmitri Gaskin, in charge with engineering.



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