German fashion retailer Marc O’Polo opens its first mono-brand store in Romania in Bucharest Mall

Marc O’Polo fashion brand, present in over 2,000 stores in 39 countries, opens its first mono-brand store in Romania in Bucharest Mall, a transaction brokered by the Cushman & Wakefield Echinox real estate consulting company.

Marc O’Polo is a well-known brand in Romania, being listed in Peek & Cloppenburg stores, and its direct entry through a mono-brand store is a vote of confidence for the local retail market. In May 2019, the company owned 102 stores, while another 226 mono-brand units are operated via franchise agreements. In addition, the brand has gained notoriety through its partners who operate shop-in-store (782 units) and multi-brand (1,004 units) concepts.

For the first store in Romania, the brand founded over 50 years ago in Stockholm has chosen a space with an area of ​​152 square meters located at the ground floor of Bucharest Mall, the first modern shopping center in Romania, which was opened 20 years ago.