Nestlé launches new range of Starbucks® products on the Romanian coffee market

Nestlé launches on the local market a new range of products in the coffee category under Starbucks® brand. Starbucks® portfolio is made of 22 coffee varieties, covering four categories: beans, roast and ground coffee and the first Starbucks® capsules developed using Nespresso and NESCAFÉ® Dolce Gusto® proprietary coffee and system technologies.

Among the newly launched products, there are 8 varieties of Starbucks® by Nespresso, some of them with emblematic names, others with single-origin coffee such as Colombia and Sumatra, together also with a decaffeinated option.

At the same time, consumers will be able to choose from 8 varieties of Starbucks® by NESCAFÉ® Dolce Gusto®: three espresso coffees, two americano versions and three coffee specialties with milk – cappuccino, latte macchiato, and caramel macchiato. Along with these, 3 products will be launched in each of the two categories, beans and roast and ground coffee, with different roasting levels and names that reflect the stories behind the products.

The launch of the new Starbucks® coffee products comes as a result of the collaboration between Nestlé and Starbucks®, the two companies joining forces in 2018. Through the global coffee alliance, Nestlé has the perpetual rights to market Starbucks® Consumer Packaged Goods and Foodservice coffee and tea products around the world, outside of Starbucks®coffee houses and excluding Ready-to-Drink products.