OMV Petrom and Auchan Retail Romania inaugurate first modernized filling station
OMV Petrom, the largest integrated energy company in Southeastern Europe, inaugurated the first upgraded Petrom branded filling station, as part of an extensive modernization program of the entire network.
OMV Petrom and Auchan Retail Romania, the subsidiary in Romania of Auchan Retail, one of the largest global groups in food retail, started the integration of MyAuchan proximity shopping stores into Petrom branded filling stations. The two companies will invest more than EUR 50 million to refurbish the 400 Petrom branded filling stations.
During the period 2021 – 2024, approximately 400 Petrom branded filling stations located in rural and urban areas of the country will be refurbished both inside and outside.
“Petrom filling stations modernization program shows our strong commitment to make long-term investments in Romania and to offer uninterrupted energy and quality services to Romanian consumers. In this difficult time, private investment plays a significant role for the economic recovery,” said Christina Verchere, CEO of OMV Petrom.
Outside Petrom stations, the current visual identity elements will be replaced and modernization works will be carried out in the area of pumps and adjacent services (car wash, LPG fueling). In addition, card and mobile payment solutions will be set up at the pump in five pilot stations, with fast lanes created for fueling.
MyAuchan convenience stores will be integrated in place of the existing commercial spaces in Petrom filling stations. Customers will find on-shelves over 2,500 products, from premium food products, including ready-made products, fresh coffee, fresh products (fruits and vegetables, bakery, dairy) and other groceries, to non-food products such as cosmetics, detergents, baby products and car accessories.