DoubleTree by Hilton European expansion includes new hotel in Romania

Hilton has confirmed significant expansion to its DoubleTree by Hilton portfolio, with the announcement of six new European hotels in Italy, France, Romania, Hungary, the Netherlands and Germany.

DoubleTree is Hilton’s fastest growing full-service brand in Europe, with 37 hotels expected to open in the region in the next five years, and the hotels join more than 120 DoubleTree by Hilton properties currently operating in Europe.

Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton said: “Since its arrival in Europe in 2008, DoubleTree by Hilton has continued to lead the way for European upscale growth, now operating in 19 countries with plans to launch in seven more in the coming years. A brand highly suited to capture owner demand for conversion properties, DoubleTree by Hilton’s considerable global reputation and loyal customer base makes the brand an attractive opportunity for development. With Hilton reaching 600 hotels across Europe, Middle East and Africa, 140 of which are under DoubleTree by Hilton, these six hotels are strategically located to capture the growth in consumer preference and business demands while marking an entry for Hilton into new destinations.”

Shawn McAteer, global brand head, DoubleTree by Hilton, said: “DoubleTree by Hilton’s robust growth in Europe and debut in new destinations throughout the region allow us more opportunity to deliver the warm welcome and signature hospitality that guests have come to expect from the acclaimed brand. Offering contemporary accommodations, state-of-the-art meetings and events space, thoughtful wellness amenities and unique dining experiences, these new properties continue to exemplify the brand’s successful global growth strategy and are well prepared to welcome business and leisure travellers from around the world.”

DoubleTree by Hilton Brasov City Centre is set to launch as the first Hilton hotel in Brasov, Romania’s most visited city after Bucharest, famous for its rich medieval history. The upscale hotel will be located in the heart of Brasov city centre, offering easy access to the city’s six industrial parks and the historic old town to appeal to leisure and business travellers.