Nawaf Salameh: “Alexandrion Group has become a large world-wide business lead by the newly created entity Family Office”

Alexandrion Group has a new organizational structure which allows a more efficient management of the group’s businesses, which have broadly expanded globally within the past few years. Thus, key to this is the Family Office entity lead by Nawaf Salameh, Chairman and two Vice Presidents, roles which will be filled by two of his three sons, Antonio Salameh and Roberto Salameh.

“In 1994 I founded a business with the excitement, energy and vision of a young entrepreneur at the beginning of the road, who wanted the conquer the world” said Nawaf Salameh, Founding Chairman Alexandrion Group.

“My sources of inspiration were two strong, remarkable leaders: Alexander the Great and Constantin Brâncoveanu. After almost 30 years, my business has become the leader of the spirits and wine markets in Romania and a strong global player, in an aggressive strategic and purposeful expansion process. Today, Alexandrion Group does not represent one person, Nawaf Salameh, anymore, but the family Salameh. I set-up the business, have developed it into a global player and will continue to lead it, transferring my vision and values to future generations, to ensure the continuity and integrity of the business. Indeed, this business will always be a family business. Future generations will not be able to alienate any part of the family business” he added.

The Family Office coordinates the group’s shared services: finance and controlling, information technology and digital transformation, supply chain, legal, compliance and regulatory affairs, marketing and branding, international corporate affairs, human resources and trade marketing headed by Chief Experience Officers (CXO), as well as the group’s businesses in various segments: distilleries and factories, distribution and trading, hotels and shops, energy and real estate, headed by Chief Executive Officers (CEO).

At the beginning of March, Alexandrion Group terminated its partnership with Russian vodka producer, Beluga Group, taking on losses worth around 1 million Euros, as part of the Group’s efforts to support those affected by the crisis in Ukraine. To cover the demand on this segment, generated by the sanctions imposed on the Russian producers, Alexandrion Group has developed a global team of spirit experts who will create a large variety of vodka brands.