eMAG will invest 2.2 billion RON in the next two years

The eMAG Group announces the balance sheet for the 3.2 billion RON three-year investment plan, launched in 2021. In the first year, investments exceeded 1 billion RON, and in the next two years, the eMAG group will continue to invest 2.2 billion RON in its plan to become the regional ecosystem of online commerce.

Following the investments in 2021, the eMAG group recorded a turnover of 9.57 billion RON in 2021, of which the revenues realized by eMAG in Romania represent 5.68 billion RON. Dante International SA, the company that includes eMAG Romania, Fashion Days Romania and sales for eMAG Bulgaria and eMAG Hungary, recorded a turnover of 7.346 billion RON in 2021.

“In the second year of the pandemic, we decided to launch an ambitious investment program to support the transformation of eMAG into a regional e-commerce ecosystem. The results of this program are already visible, both for customers who buy more often, from a wider range of products, with faster delivery, and for the 42,000 entrepreneurs in the Marketplace. Thus, in the two years of the pandemic, we achieved an increase of over 60 percent in turnover, which gave us confidence to continue the investment plan with 2.2 billion RON in the next two years to provide a more easy, faster and more affordable shopping. We continue to invest in services, in the new Genius subscription, which will be extended, from June 15, to four applications: eMAG, Tazz, Fashion Days and Freshful, but keeping the same annual price as before. We will invest in the automation of the logistics center in Joita, where we install robots that help employees increase their productivity and thus maintain low prices for customers. At the same time, we continue to invest in entrepreneurship and provide marketplace traders with a centralized sales platform in the countries in the region where we are present, thus contributing to the growth of their business in a much larger market,” said Tudor Manea, CEO eMAG.

Due to investments in logistics for digital infrastructure, which last year amounted to 493 million RON, and the simplification of the delivery and return process, currently one of the two customer orders reaches an easybox. The network developed by Sameday will be expanded in both Romania and Hungary and will reach over 4,000 units in a year.

Investments in eMAG Marketplace in the last year amounted to 72 million RON, facilitating access to the markets in Romania, Hungary and Bulgaria for traders on the platform. In order to accelerate the development and simplify the process of international expansion, eMAG launches a centralized system of automatic administration for all three countries, which will increase the number of Romanian traders selling internationally, from 2,500, currently to 4,000 next year.