IULIUS opened its first convenience retail project in Miroslava following 12 million Euro investment

Specialized in complex urban regeneration projects, IULIUS company diversified its portfolio and opened Family Market Miroslava, its first convenience retail project launched to address the needs of booming communities in the metropolitan area of Iași. Family Market was created in partnership with the Miroslava Town Hall, being located in the center of the commune. Miroslava is one of the fastest growing residential areas in Iași County, which has also seen accelerated economic development in recent years.

Family Market Miroslava is the most complex retail development in the commune, created following an investment of approximately 12 million Euro. The project caters to a trade area comprising the approximately 40,000 residents of Miroslava Commune, plus another 100,000 residents from neighboring communes located less than 20 minutes away.

“Over the last 20 years, we focused on creating major urban regeneration projects in larger Romanian cities. Today we are excited to unveil to the public the new concept by IULIUS, who will be a partner for growing communities. Miroslava Commune has experienced a solid development in recent years owing to the local administration and the investments drawn to this area, thus creating a strong community that now needs basic services located close to home. The mix of stores and facilities we opened today was customized to match the residents’ expectations, to make their lives easier and more beautiful and to offer them more quality time with their loved ones and reducing the number of trips to the city. Family Market is also a platform that supports and promotes local entrepreneurs and producers, who form the majority in this project and who will offer high quality local products,” said Radu Pârlea, the manager of Family Market.

“We are glad to open Family Market Miroslava, a modern complex with many facilities designed both for the citizens in the commune, and the ones just passing through. We would like to thank IULIUS Group for choosing Miroslava for its first investment outside major cities. This is one of the landmark private investments in our county and we are proud of it. Approximately one year after the building permit was issued, the center of our commune has changed for the BETTER and is MORE ATTRACTIVE. Family Market Miroslava will be a symbol for our community and serve as a meeting place for all Miroslava residents,” said Dan Nita, the Mayor of Miroslava Commune.

Family Market Miroslava has a layout comprised of ground floor plus upper floor, with a leasable area of approximately 7,000 sqm, and proposes a diverse mix of services, mostly by national and local entrepreneurs and producers, such as: supermarket, grocery, butcher and meat goods, pastry & pizza shop, restaurant, confectionery, drugstore, fashion and home deco products, bookstore, hair salon, cleaner’s, pet shop, coffee shop, etc.

The Family Market anchor is retailer Auchan Romania, a partner of IULIUS in its retail projects.

“The opening of Auchan Miroslava is an important moment for us, as this is the first project employing the new and larger supermarket concept that Auchan has tested and developed in recent years. Here, we greet our neighbors with low prices every day, an extensive offer of products from local producers and suppliers, including those from Iași, fresh products made in our own facilities, as well as many benefits for loyal customers, such as the free of charge tool rental services dedicated to MyCLUB Auchan members. We are also keeping our promise to contribute to a healthy and responsible lifestyle, so we developed a special isle dedicated to healthy eating, and our clients can become actively involved in environmental protection activities. We are delighted to have the opportunity to introduce this format in an innovative project developed by our longtime partner, IULIUS, and I would like to thank all those who contributed to the development of this project,” said Ioana Toșa, North Region Director of Auchan Retail România.