Romanian vertical farming business Ultragreens enters the Bulgarian market

Ultragreens makes its official debut in Sofia by placing the first two micro greenhouses in the Kaufland Bulgaria network and prepares to open a Green Hub in the heart of the Bulgarian capital. This is the first step taken by Ultragreens in its expansion strategy in the region.

Less than a month after the inauguration of the first vertical farming hub in Romania, Ultragreens opens an office in Sofia and appoints local entrepreneur Eugene Semionov as Country Manager.

“For us, the expansion in Bulgaria is a very important step through which we declare our growth plans in the CEE space, but also the commitment for a healthier and socially responsible future. We are excited to bring all our know-how to Bulgaria and aim to democratize access to ultra-nutritious, ultra-fresh, locally grown, and chemical-free food that people can benefit from every day of the year,” says Cristian Tudor, Founder and CEO of Ultragreens. “We are ready to take Ultragreens technology wherever there are plans for sustainable development through productive investments in agriculture and innovation,” he adds.

The hyper-localized vertical farming technology is implemented in Bulgaria by Ultragreens in partnership with local entrepreneur Eugene Semionov, who will coordinate the entire activity from the office in Sofia. He previously held management and regional coordination positions for major companies in the financial field (Managing Director e-Pay Bulgaria, Country Manager KIWI Bulgaria) and FMCG (Sales Manager CIS Countries & Baltics for Smart Organic, producer and distributor of organic food).

In the next 4 months, Ultragreens plans to expand the number of micro greenhouses in several Kaufland stores, to establish the first Vertical Farming Green Hub on the territory of Bulgaria, with a production of more than 1250 sqm, and to cover 100% of the Kaufland retail network and other local stores.

Also, by the end of the year, Ultragreens has planned the launch of the largest vertical greenhouse in Europe, in Tatarani (Prahova County, Romania). The investment of almost 2 million Euros is made in collaboration with Eisberg, the market leader in Romania on salad processing, part of the Swiss Bell Food group.