Radisson Blu Aurum Hotel in Brasov aims for turnover of 6.5 million Euro in 2023

The Radisson Blu Aurum Brasov hotel had an occupancy rate of 70 percent in the first month after opening. 80 percent of the guests who stayed in the hotel were Romanians, who paid an average of 165 euros per night for five-star accommodation and services in the center of Brasov.

Located in the heart of the city, Radisson Blu Aurum Brașov opened in October, after an investment of 17 million euros, on the site of the former Palatul Telefoanelor building on Bd. Eroilor in Brasov. The old building, built in the 1930s and in an advanced state of disrepair, has been rehabilitated and transformed into an attractive destination that integrates visual elements and stories from the city’s history in a sophisticated space with premium finishes and services.

With an experienced team of 70 people, the hotel already attracts tourists from the United States, Great Britain, the Middle East or Germany, but also a large number of Romanian tourists who visit Brasov for business or leisure.

With 110 rooms, a restaurant with Asian eclecticism, a tasting room that houses a 400-year-old fragment of the old citadel of Brasov, an executive lounge with a panoramic view, a conference room with a capacity of 170 people and wellness facilities, the Radisson Blu Aurum Brasov hotel is a destination that combines contemporary design with premium finishes, harmonized with details from the history of Brasov.

The Radisson Blu Aurum Brașov hotel is built by local entrepreneurs Ramona and Razvan Neamtu, owners of the Ra-Ra Group. The family of entrepreneurs from Brasov wanted to develop a project with a significant impact in the local community, and the Radisson Blu franchise came with the necessary tools to create a local atmosphere, from the perspective of design and suppliers.

Thus, for the construction and fitting out of the hotel, almost 80 percent of the investment was made with Romanian contractors and manufacturers. After opening, the hotel maintains the desire to support the local business environment and integrates suppliers from the area in the procurement of raw materials for the restaurant and consumables.