Alexandrion Group to open the Alexandrion Royal Hotel from Sinaia in 2023

Alexandrion Group, the largest producer and distributor of spirits and sparkling wines in Romania and the only producer of single malt whisky in the country, announces that it will open its hotel from Sinaia in 2023.

Classified in the 4-star category, the hotel will have a new, modern concept that will reflect the vision of the founding president of the Alexandrion Group, Dr. Nawaf Salameh and the group’s history. The hotel also went through a complex rebranding process and its name was changed from New Montana to Alexandrion Royal, to reflect the new concept and its belonging to the Alexandrion Group.

In 2020, during the COVID-19 pandemic, the group started an extensive renovation process, consisting of reconfiguring the accommodation spaces, furnishing the entire hotel with new, modern furniture and equipping it with the latest generation equipment, as well as expanding the conference, entertainment and personal care facilities. The estimated investment until the completion of the works will amount to approximately 17 million euros.

“The challenges brought by the COVID-19 pandemic did not scare us, because we knew how to turn them into opportunities. Before the pandemic, the hotel was fully booked 3 years in advance, we could not close it for renovation works. So, we took advantage of this downtime for the hospitality industry and changed the concept. We have done a complete renovation, now we can say that it is a new hotel and our guests will be pleasantly surprised by the design and the experience they will have at the Alexandrion Royal Hotel. We have brought multiculturalism here, we have combined elements of design, furniture and the best quality materials from several countries.

But the most important thing is that Alexandrion Royal is a hotel that represents the Alexandrion group and my vision of what it means to offer a premium, memorable experience to the guests, so that they would want to come back again and again. Those who will visit us will find out our story very easily, starting right from the reception” said Dr. Nawaf Salameh, Founding Chairman of the Alexandrion Group.

The 6 floors will have names that refer to entities within the group or reference brands from the spirits and wines portfolios of the Alexandrion Group: Nawaf Salameh Family (ground floor), Alexandrion Foundation (1st floor), Saber Elyzia Antarktys (2nd floor), Alexandrion Brandy (3rd floor), Carpathian Single Malt (4th floor), Brâncoveanu (5th floor), Rhein (6th floor). The history of each brand is presented on the floor bearing its name.

The Alexandrion Royal Hotel will benefit from a reconfiguration of the accommodation facilities, in line with the upgrade in quality and comfort standards and will have 167 accommodation spaces: rooms and apartments.

In the hotel’s 4 restaurants, guests will be able to enjoy a variety of sophisticated dishes from Romanian, Italian, Mediterranean and Japanese cuisines, complimented by spirits and wines from the Alexandrion Group’s portfolio, including the first single malt whisky in Romania, Carpathian Single Malt, Brâncoveanu Vinars, Saber Elyzia liqueurs and Rhein Extra sparkling wine. The atmosphere will also be complemented by moments of live entertainment.

The swimming pool and the SPA area of ​​the Alexandrion Royal hotel will also be renovated with the help of experts in the field from abroad, and the Alexandrion Group will add a Turkish bath, a sauna and a beauty salon to the facilities already provided by the hotel. The hotel also has a gym for those who want to stay in shape when traveling, but also for the locals.