Irina Pencea is the new General Manager of eMAG Romania

eMAG appoints Irina Pencea to the role of General Manager of eMAG Romania. In her new role, Irina Pencea will focus on translating the investments in technology and service infrastructure into benefits for customers, the company announces.

“This move comes from the fact that Romania, the territory where we also have the largest part of the business, continues to have a great potential for the growth of online commerce, that’s why we want to focus even more on creating synergies between investments that we have made in recent years in the range of products, technology, services and infrastructure to bring greater benefits to customers. After two years in which I had multiple roles, being both CEO of the Group and General Manager for eMAG Romania, I proposed this role to Irina due to her competence in marketing and experience in entrepreneurship, with the mandate to bring more clients to buy more often from eMAG and be happier with their choice”, said Tudor Manea, Group CEO eMAG.

From the position of Group CEO, Tudor Manea will continue to coordinate the development of the entire eMAG group of companies in the region.

“After many years of entrepreneurship in marketing, almost a year ago I joined eMAG and the team that built the strongest e-commerce business in the region, to contribute to strengthening the brand’s image. Today, I am happy to accept this new challenge to define and implement, together with the team, new growth models around the needs of the client, who has gone through many transformations in recent years – pandemic, border war, inflation – and has more discernment in choosing the shopping solution that offers both a wide range of products, as well as the best possible prices and services that simplify the buying experience. It is our role as a leader of online commerce in Romania to popularize the shopping solution with the highest degree of adaptability for any context”, said Irina Pencea, the new General Manager of eMAG Romania.

Irina Pencea has an academic training in marketing and started her career in communication 24 years ago. Since then, as an entrepreneur, she founded some of the successful independent advertising agencies in Romania and contributed to the construction of several successful brands in industries such as banking and e-commerce, telecom, retail or energy.