Georgiana Andrei, Corporate Sales Director, Regina Maria: Wellbeing is a matter of companies and employees teaming up and this needs consistency

“When we talk about wellbeing, we are looking at a person as a whole: their physical health and their mental health. I don’t think that today, in Romania, we can find an organization that hasn’t done certain things to improve the wellbeing of their employees”

Many of our clients are thinking about how they can develop wellbeing projects on the long run. It’s about consistency and understanding what their employees need and which are the problems they are facing and trying to offer a framework in which they can function, stated Georgiana Andrei, Corporate Sales Director, Regina Maria, at the latest edition of People Empowering Business Forum 2023“, organized by the Diplomat-Bucharest and Outsourcing Today.

Find the full recording of the conference here: https://www.youtube.com/watch?v=5y4LQs5x6Ng&t=3385s

“Wellbeing is not about the company and the company being responsible for the wellbeing of the employees. It’s not only for the employees. Both the company and the employee need to work together, and we strongly believe that it’s a matter of consistency. In the discussion with our partners, we are trying to define long-term projects that span over three years. It’s about developing something that has an impact. There are some initiatives at European level that say that companies should be more involved in the mental health of their employees and probably the legislative framework for occupational health will suffer some changes coming with directions from the European Union.  Also, there is an ISO standard that gives the definition of a well-run company that takes care of the psycho-social risks and helps companies how to identify those risks and how to mitigate them and take care of them.”

“The well-being programs should match the specificity and needs of a company and its people and we should try to understand how a certain wellbeing project is interesting or no for a certain generation. The new generations show more openness to aspects that the other generations were not exposed to, just as an example, talking to a psychologist. But also in structuring and defining the well being needs, the companies can take a role. For instance, young generations don’t put too much thinking in prevention. I must agree that the speech and arguments can be different from a generation to another, but the needs of every humankind remain the same. We need to learn about the basics and define probably different solutions for moments of crisis depending on each generations.”

“There have been so many programs and learning features developed over the time about general wellbeing programs that it became difficult for people to maintain their patience in listening and learning. What we have noticed that more interactive tools, such as podcasts or interviews, chats with different specialists where people can address questions and get answers on the spot are more engaging and efficient. Romania is a rather subscription market and not an insurance market, with a 70 per cent subscription share and subscription comes from a mindset of prevention. For instance, as Romania didn’t have a cancer prevention program, companies joined efforts and involved companies as ours to develop and run cancer screening programs. We have already run 25.000 cancer screenings for people at risk.