eMAG estimates sales of 680 million RON for Black Friday 2023

eMAG announced 2.8 million products for this year’s Black Friday campaign and estimates total sales of 680 million RON, 44 million more than in 2022.

The company’s representatives claim that 71% of the offers are at the best price since 2023, and this year, consumers’ purchase intention on Black Friday stands at 57%, an increase compared to last year.

“Given inflation and the pressure on family budgets, people have increasingly turned to promotions this year. This makes Black Friday benefit from a growing interest, we see this both at the level of purchase intention and at the level of the budget that Romanians plan to allocate. We come with over 2.8 million offers from all categories, with 71% of the offer at the best price of the year. Black Friday is the day when online commerce shows its strength and brings more people online who enjoy the very good prices and offers”, said Tudor Manea, CEO of eMAG.

On Black Friday, on November 10, eMAG customers can choose from a wide range of products:

• 2 million cosmetics and personal care products

• 300,000 small appliances

• 80,000 TVs

• 250,000 smartphones and gadgets

• 80,000 laptops and IT equipment

• 80,000 refrigerators and washing machines

• 500,000 fashion products

• 500,000 home and garden products

Special products

• Over 5,000 flight vouchers with up to 50% discount

• Up to 50% discount on beauty packages (botox, body contouring, permanent hair removal)

• Up to 60% discount on 39,000 nights of accommodation in Romania

• Over 10 kg of gold

• 131 auto-moto brands, 100 car brands, 27 motorcycle brands, but also scooters, ATVs, Jetskis, motorboats

• Over 100 tons of pork and sausages

• Luxury watches and jewelry