City Grill Group estimates over 60 million euros in turnover in 2024

City Grill Restaurant Group, one of the strongest domestic players in the HoReCa industry, ended 2023 with a turnover of 55 million euros. For the current year, exceeding the threshold of 60 million euros is estimated, supported by the opening of new units, as well as by the performance of existing restaurants that have a loyal and active audience. By completing investment projects worth over 15 million euros, City Grill Group consolidated its position in 2023 as the largest domestic restaurant group in the hospitality market.

In 2023, over 15,000 customers daily crossed the threshold of City Grill Group’s restaurants. They seek a complete experience defined by excellent services, culinary diversity, authentic taste, and high-quality ingredients, as well as a unique atmosphere and contemporary design

“The City Grill customer is mature, informed, and demanding, seeking quality and culinary diversity, as well as top-notch services. Our customers have a high recurrence rate, being accustomed to our high standard across all restaurants. Thus, our mission goes beyond serving good food. We emphasize, first and foremost, on the exceptional customer experience, focusing on the trio of menu quality, service quality, and atmosphere, interior design, and location“, says Daniel Mischie, CEO of City Grill Group.

The average bill is 50 euros. “Hanu’ Berarilor” is the restaurant with the most loyal audience

City Grill Group currently operates restaurants and cafes under the brands Caru’ Cu Bere, Hanu’ lui Manuc, Pescarus, Hanu’ Berarilor, Buongiorno.Italian, City Grill, and the La Boheme Hotel. All the restaurants have a loyal and highly active customer base. Among these, in 2023, Hanu’ Berarilor had the highest customer retention rate.

In 2023, the average bill across the group was 50 euros, with the highest average values per bill for the year recorded in restaurants frequented by a higher percentage of tourists, namely Hanu’ lui Manuc (75 euros), Caru’ cu Bere (65 euros), and Pescăruș (55 euros).

Customers’ favorite dishes in City Grill Group restaurants include beef soup, chicken broth, pork knuckle, Romanian doughnuts (papanasi), grilled sausages (mici), Neapolitan pizza, duck legs, burgers, cabbage rolls (sarmale), and catch of the day fish.

The launch of lunch menus with a fixed price of 34.9 lei fueled the growth of corporate clients. The gradual return to offices has led to the resumption of lunchtime habits with colleagues, turning it into an opportunity for connection and idea exchange.

“Hanu’ lui Manuc, Hanu’ Berarilor, Pescăruș, and Caru’ cu Bere are in themselves iconic destinations in Bucharest and must-visit places for foreign tourists, Romanians, and expats alike. From historic monument buildings, central locations, ambiance, and design to the carefully prepared menu, we place great importance on the experience of those who step through our doors. We are delighted with the high rate of customer recurrence in all our restaurants. We constantly diversify the menu and make sure to have culinary options for all tastes,” says Daniel Mischie, CEO of City Grill.

Investments go on in 2024

In 2023, City Grill completed the most extensive investment process of the group, amounting to 13 million euros for the revitalization and modernization of Hanu’ Berarilor – Oprea Soare restaurant and La Boheme Hotel. Also, in the second half of 2023, City Grill Group concluded an investment of over 2.5 million euros in the modernization of the Buongiorno restaurant network, a project initiated in 2019. The three restaurants included in the modernization project were Buongiorno Primăverii, revamped in 2019, with an investment of 700,000 euros, Buongiorno Victoriei in 2021, where the investment amounted to over 1.6 million euros, and Buongiorno Baneasa, reopened in August 2023, after an investment of 500,000 euros.

“Another significant project that began in 2023 and will be completed in 2024 is at Hanu’ lui Manuc. Here, we have budgeted for an investment in interior redesign, restoring it in harmony with the spirit of the place, as well as addressing the exterior. This year, we maintain our focus on the hotel segment, where we initiated activities in 2022. We continue to allocate substantial resources for development. Our orientation is towards acquisitions of hotels and restaurants, whether new greenfield projects or with some years of history, referred to as brownfield, considering new destinations in the Historic Center, but not limited to it,” specifies Daniel Mischie.