Romanian software company TARA Interactive posts turnover of 1.2 million euros, up 15 percent in 2023

TARA Interactive, a Romanian software development company, ended 2023 with business of over 1.2 million euros at group level, up 15 percent compared to the previous year. In 2024, the company estimates a 30 percent growth for the business carried out in Romania and of about 80 percent at international level, given that over 70 percent of TARA Interactive’s business is outside Romania.

“We approach 2024 with high growth expectations, counting on the money that will reach the market this year, on the urgent need for digitization of companies in Romania, but also as a result of international expansion. At this moment, there is moderate optimism on the market regarding this year’s evolution, the biggest challenge being related to recruitment or employee retention”, says Vlad Lepădatu, Managing Partner at TARA Interactive.

TARA Interactive will target larger customers in 2024, with the strategic decision aimed at addressing international projects with a higher degree of complexity in industries in which it has expertise, such as eCommerce, logistics and medicine. In Romania the company targets cost efficiency projects through digitization, automation, RPA implementation and migration of cloud services.

“During last year we have been involved in several complex projects. Some are external, others are in our investment direction aimed at creating products that incorporate cutting-edge technologies. Most of these will be continued in 2024. They are based on modern technologies such as AI and Blockchain. Our flagship project is a business analysis project based on artificial intelligence, and with Blockchain technology we’re developing a project to share patient data from a network of clinics / hospitals”, says Vlad Lepădatu. “In terms of internal projects, our goal is to provide entrepreneurs with management applications with AI assistants – financial, logistic, sales assistant, etc.”.

TARA Interactive focuses on international expansion. The company already operates in the US, UK, and several countries in Europe, in areas such as fintech, sports, consulting, transport, logistics, eCommerce and retail.

In 2024, TARA Interactive aims to expand in the Middle East, where it has already established several partnerships with entrepreneurs to jointly promote projects and products.