PPC companies in Romania reveal new brand identity

PPC group of companies in Romania has started its first image campaign, thus marking the transition to the new brand identity following the takeover of Enel shares in Romania.

“”Electricity constantly accompanies us in our daily routine, defines the world we live in more and more, but the way we use it is different for each of us. But whether we use electricity to charge a phone or electric car, to light the cities we live in, for our comfort or for the mini-greenhouse in the living room, or to install solar panels, each of us has our own goals and desires. And the goal of PPC companies in Romania is to honor the trust of customers, those who entrust us with their daily comfort, because electricity is necessary for the needs and preferences of each customer”, stated Alessio Menegazzo, CEO & Country Manager of PPC companies in Romania.

Today was also launched the new website of PPC companies in Romania www.ppcenergy.ro, as well as the new mobile app myPPC, two modern digital platforms where customers will be able to find, in addition to data about PPC companies, functionalities such as account management, bill payment, but also energy solutions, along with value-added services.

Starting from April 2024, the PPC logo will gradually replace the Enel logo both on customer invoices and in all touchpoints, including in stores, self-pay payment stations and in online communications or channels.

On October 25, 2023, the PPC Group announced the completion of the transaction through which it acquired the shares held by the Enel Group in Romania, successfully concluding its first major expansion on the foreign market. The completion of the transaction represented a landmark event for PPC’s growth strategy, through the acquisition of a significant portfolio of renewable projects (both completed and under development), but also of electricity distribution and supply operations in Romania.