INTERVIEW Oliviu Burlacu, Hexing Europe: “By establishing a presence in Romania, we aim to strengthen our position in the European market”

“Hexing Europe decision to establish a new plant in Timisoara stems from our commitment to our clients for serving locally by expanding our manufacturing capabilities and meeting growing market demands in Europe. Timisoara offers strategic advantages such as access to skilled labour, logistical infrastructure, and proximity to key markets, making it an ideal location for our expansion efforts,” Oliviu Burlacu, General Manager of Hexing Europe Romania told The Diplomat-Bucharest.

“The key goals and objectives behind our expansion in Romania include increasing production capacity to meet rising demand for our products, enhancing operational efficiency, optimizing supply chain logistics, and fostering local economic development. By establishing a presence in Romania, we aim to strengthen our position in the European market and better serve our customers. (…) Our solar panel technology stands out from competitors in the market due to its innovative design, advanced performance features, and exceptional reliability. We prioritize research and development to continually improve our products, focusing on efficiency, durability, and cost-effectiveness to provide customers with the most effective solar solutions available.”

Can you provide an overview of Hexing Technologies decision to establish a new plant in Timisoara?

Hexing Europe decision to establish a new plant in Timisoara stems from our commitment to our clients for serving locally by expanding our manufacturing capabilities and meeting growing market demands in Europe. Timisoara offers strategic advantages such as access to skilled labour, logistical infrastructure, and proximity to key markets, making it an ideal location for our expansion efforts.

What factors influenced the selection of Timisoara as the location for the new plant?

Several factors influenced the selection of Timisoara for our new plant, including its location within Europe, robust industrial infrastructure, supportive business environment, and availability of skilled workforce. Additionally, Timisoara’s reputation as a hub for technological innovation and manufacturing excellence aligns with our company’s ethos and growth objectives.

What are the key goals and objectives behind this expansion in Romania?

The key goals and objectives behind our expansion in Romania include increasing production capacity to meet rising demand for our products, enhancing operational efficiency, optimizing supply chain logistics, and fostering local economic development. By establishing a presence in Romania, we aim to strengthen our position in the European market and better serve our customers.

What distinguishes your solar panel technology from competitors in the market?

Our solar panel technology stands out from competitors in the market due to its innovative design, advanced performance features, and exceptional reliability. We prioritize research and development to continually improve our products, focusing on efficiency, durability, and cost-effectiveness to provide customers with the most effective solar solutions available. What distinguishes our solar panel technology from competitors in the market is not only our commitment to innovation and performance but also the fact that we are manufacturers of these products. This vertical integration allows us to maintain strict quality control throughout the production process, ensuring that our solar panels meet the highest standards of reliability, efficiency, and durability. Additionally, our expertise in both manufacturing and technology enables us to continuously improve our products, staying ahead of the curve in terms of efficiency, cost-effectiveness, and environmental sustainability.

How do you foresee the future growth and adoption of solar energy in Romania?

We foresee significant growth and adoption of solar energy in Romania driven by favorable government policies, declining solar panel costs, and increasing environmental awareness. As renewable energy sources become more competitive and widespread, we anticipate a substantial shift towards solar power as a key component of Romania’s energy mix.

What role do advanced energy inverters play in Hexing Europe product portfolio?

Advanced energy inverters play a crucial role in Hexing Europe’s product portfolio as key components in solar energy systems, alongside batteries and storage solutions. As manufacturers, we have the unique capability to supply inverters, batteries, and storage systems for the Romanian and European markets. These inverters are essential for converting the direct current (DC) generated by solar panels into usable alternating current (AC) electricity for residential, commercial, and industrial applications. By integrating advanced features such as grid-tie capabilities, smart monitoring, and remote management, our inverters enhance the efficiency, reliability, and performance of solar installations. Additionally, our energy storage solutions complement the functionality of inverters by storing excess energy for later use, optimizing self-consumption, and providing backup power during grid outages. As part of our commitment to sustainability and customer satisfaction, we strive to deliver high-quality products that meet the specific needs of our regional markets while contributing to the growth of renewable energy adoption in Romania and Europe.

How do these inverters contribute to the efficiency and reliability of renewable energy systems?

Hexing Europe advanced energy inverters contribute to the efficiency and reliability of renewable energy systems by maximizing power output, ensuring grid stability, and providing advanced monitoring and control capabilities. Through innovative design and rigorous testing, our inverters deliver optimal performance and long-term reliability, enhancing the overall effectiveness of solar energy installations.

What are the primary challenges in the development and deployment of advanced energy inverters, and how is Hexing Europe addressing them?

Primary challenges in the development and deployment of advanced energy inverters include technological complexity, grid compatibility, regulatory compliance, and cost optimization. Hexing Europe addresses these challenges through ongoing research and development initiatives, collaboration with industry partners, and continuous improvement processes to deliver cutting-edge solutions that meet market needs.

With the increasing adoption of electric vehicles, what is Hexing Europe approach to developing EV charging solutions?

Hexing Technologies is committed to developing EV charging solutions that are scalable, interoperable, and user-friendly, catering to the evolving needs of electric vehicle owners and infrastructure providers. Our approach encompasses smart charging technologies, network connectivity, and software solutions to enhance the charging experience and support the transition to electric mobility.

What challenges do you anticipate in the widespread deployment of EV charging infrastructure, and how is Hexing Europe addressing them?

Challenges in the widespread deployment of EV charging infrastructure include interoperability standards, grid capacity constraints, permitting and zoning regulations, and public awareness. Hexing Europe addresses these challenges through collaboration with stakeholders, innovative product development, and investment in infrastructure solutions that facilitate seamless integration and operation of EV charging networks.

How do you envision the future landscape of EV charging infrastructure in Romania, and what role will Hexing Europe play in it?

In Romania, we envision a future landscape of EV charging infrastructure characterized by widespread adoption, interoperability, and accessibility. Hexing Europe will play a pivotal role in this ecosystem by providing innovative local charging solutions, supporting infrastructure development, and fostering partnerships to accelerate the transition to electric mobility and sustainable transportation.

Hexing Group was founded in 1992, focusing on green energy. The company was listed on the main board of the Shanghai Stock Exchange in 2016.

The product field covers power metering and charging products, power distribution products, water metering and water treatment products, inverters, and charging piles. energy storage batteries and other new energy products.

Today, Hexing has become a multinational company, practicing “focus, innovation, and customer orientation” providing green energy and innovative solutions to customers in more than 90 countries around the world.