José Alberto Chueca Val takes over the role of CEO of Lidl Romania

After 3 years at the helm of Lidl Romania, Marco Giudici takes on a strategic position in the international Procurement team of the Lidl Group, starting in September 2024.

José Alberto Chueca Val will take over the role of CEO of Lidl Romania.

During Marco Giudici’s 3-year tenure as CEO, Lidl Romania continued to have a solid financial performance and growing turnover and to make significant investments in the Romanian market. The company also started an extensive organizational transformation process, under Marco’s leadership several programs and initiatives focused on the well-being of employees were started, with respect for them occupying a central place in his strategy for the team in Romania.

At the same time, during his mandate, Georgiana Radu was appointed to the Management Board of Lidl Romania as National Director of Procurement and Marketing, Irina Mușan as National Director of Central Services and Expansion, both returning to Romania after holding various positions in within the Group, as well as Ionela Sulugiuc in the position of National Director of Human Resources.

“I have been in Romania for more than 10 years and I can say that I spent half of my professional life here. Not only my family ties me to Romania, but also countless moments spent with an extraordinary team during difficult times for modern trade. Together with the Lidl team, I went through the last years of the COVID-19 pandemic, which brought with it very big challenges for my colleagues in the stores, who were on the front line, but also through the post-pandemic period which brought considerable challenges in terms of supply chain and price increases. Looking back, the biggest challenge was not passing price increases down the supply chain directly to customers. I am glad that we managed to do this, that we actively contributed to the decrease of inflation in Romania, remaining the first choice of the Romanians. Lidl Romania has a strong, well-trained team, and the company’s success is due to over 12,000 colleagues from all over the country. I trust that they will continue to do a great job and I wish Alberto the best of luck with the Romanian team!”, said Marco Giudici.

With almost 20 years of experience in retail, Marco Giudici became a member of the Management Board of Lidl Romania in 2015, holding the position of National Director of Purchases and Marketing until 2019. Afterwards, he continued his activity at the Group’s headquarters Lidl, being responsible for the marketing division, promotional strategies and category management at group level, and from October 2021 he took over the role of CEO Lidl Romania.

From September 2024, José Alberto Chueca Val will become President of the Management Board of Lidl Romania. Alberto Chueca has experience in both the financial – legal and retail sectors and has been part of the Lidl Group for almost 15 years. During this time, he held various management positions in the Sales team, and for the last 6 years he was Director of Sales and Operations in the Lidl Spain Management Board.

At the same time, from July 1, 2024, Yohann Guyard will be part of the Lidl Romania Management Board, taking over the role of National Sales Director from Damian Nowicki, who is returning to the Lidl Poland team. Yohann Guyard has been part of the Lidl team since 2006, when he joined the Sales team in France, subsequently developing within the company and holding various management positions. For the past 7 years, he has been part of the Management Board of Lidl France as National Director of Sales and Logistics.

Thus, from September 1, 2024, the Management Board of Lidl Romania will be formed by: José Alberto Chueca – Chairman of the Management Board (CEO), Olga Draguinea – National Financial and Administrative Director (CFO), Georgiana Radu – National Director of Procurement and Marketing, Yohann Guyard – National Director of Sales, Irina Mușan – National Director of Central Services and Expansion and Ionela Sulugiuc – National Director of Human Resources.

Lidl, part of the Schwarz Group, headquartered in Neckarsulm, is one of the leading companies on the food retail market in Germany and Europe. Lidl currently operates over 12,350 stores and over 225 logistics centers and warehouses in 31 countries.