Hercesa: Israelis and Romanians generated 44 percent of the revenues registered by Hotel Cișmigiu in the first half

Tourists from Israel generated, in the first half of this year, 23 percent of the revenues recorded by Hotel Cișmigiu, part of the Hercesa Romania portfolio since 2004. In second place in terms of accommodation in Hotel Cișmigiu were tourists from Romania, with 21 percent of the total, followed by those from Great Britain (8 percent), Italy (7 percent), Germany (6 percent) and the Netherlands (4 percent).

“Israeli and Romanian tourists generated 44 percent of our revenues in the first six months of this year,” said Mirela Cojocaru, general manager of the Cismigiu Hotel. „We have reached our targeted budget, which was 3 percent increase year-on-year and we have recorded a significant recovery in bookings from tourists from Israel, which represents 23 percent of our total accommodations in the first half of the year. Although the first two months were difficult due to the decrease in the number of bookings from Israel, since March the situation has stabilized, and reservations have returned to last year’s level,” added Mirela Cojocaru.

Business tourism continues to be the main revenue generator for Hotel Cilmigiu, with a percentage of 60 percent of the total. The corporate events segment, served by Hotel Cișmigiu through five conference rooms with capacities between 30 and 70 people and an amphitheater, increased by 4 percent compared to the first six months of 2023.

“The leisure segment contributed 40 percent to the hotel’s revenues in the first six months of 2024. We have noticed a notable increase in the number of Italian tourists, who have chosen Romania due to the lower costs compared to other European destinations. Large events, such as the Coldplay concerts, have significantly contributed to the occupancy of our hotel, proving that Bucharest is becoming an attractive destination for festivals and concerts,” explained Mirela Cojocaru.

At the level of the hotel market in Bucharest, the Top 5 countries from which tourists come is led by Romania (40 percent), followed by Israel (6.95 percent), Italy (6.65 percent), Great Britain (6.17 percent) and Spain (4.86 percent). Tourists who visit Bucharest choose a stay between 3 and 7 nights in a percentage of 38 percent, those who stay 2 nights represent 20 percent of the total, and those who stay only one night – 34 percent.