Coca-Cola HBC Romania appoints Cornel Cărămizaru as new General Manager

Coca-Cola HBC Romania, the leader of the local beverage industry, announces the appointment of Cornel Cărămizaru as General Manager, a role previously held by Jovan Radosavljevic, who has coordinated Romanian operations for the past six years.

Cornel Cărămizaru enters the Coca-Cola System, having over 25 years of experience in the consumer goods industry and a solid portfolio of performance in the management roles he has held, in highly competitive markets. Prior to this appointment, he coordinated, as Managing Director (2019-2024), the SW Europe regional cluster of Royal FrieslandCampina – one of the world leading dairy companies – which includes the company’s subsidiaries in Iberia (Spain and Portugal), Italy and France. In this role, he managed the transformation of the business model and route-to-market. Before holding this position, Cornel Cărămizaru was the Managing Director of the company’s Romanian subsidiary, where he achieved remarkable results in terms of local business development.

“I am really looking forward to joining a company and a team that define themselves by being leaders in everything they do – from the products that reach the hearts of consumers, to the way they partner with customers, and to what they build beyond the core activity, that of producing and selling drinks. Coca-Cola HBC is a company that understands the role and responsibility of businesses in the future, a company with unique vision and culture, and the opportunity to contribute to their development brings me back to the country and, after many years, to the beverage industry. I have all the admiration for the team I find here and I am eager to see  what we will be building together from now on“, said Cornel Cărămizaru.

After 26 years in the Coca-Cola System and 6 years at the head of operations in Romania, Jovan Radosavljevic accepts a new challenge, continuing his professional path in a different business field. He joined Coca-Cola HBC in 1998, holding roles such as Sales Director in Romania (2013) and General Manager in North Macedonia (2016). In 2018 he returned to Romania as General Manager for Coca-Cola HBC Romania.