Swissôtel brand launched in Romania with 5-star hotel in Poiana Brasov

Accor, a global leader in hospitality, announces the opening of Swissôtel Poiana Brașov, introducing the Swissôtel brand to Romania for the first time. The new 5-star hotel is located in Poiana Brașov, Romania’s most popular ski resort.

Frank Reul, Vice President–Development Accor Premium, Midscale & Economy for Eastern Europe, Balkans, Italy & Greece, at Accor said:“Our ambition is to showcase the diverse landscape, vibrant culture, and rich history of Romania to international as well as local travellers. The opening of Swissôtel Poiana Brasov marks a significant milestone for us, bringing another world-renowned brand to the country, which reflects our commitment to continue to expand our offering in Romania. It is a truly outstanding project and a great debut for our partnership with a professional and dynamic investor, who shares our passion for exceptional hospitality services that fuel outstanding experiences and unique memories.”

Georgeta Grecu-General Manager-Swissotel Poiana Brasov, stated, “Swissôtel Poiana Brașov is set to redefine hospitality in Poiana Brașov by blending Transylvanian heritage with contemporary architecture and the renowned precision of Swiss hospitality. With spacious and elegantly designed rooms and suites, along with world-class facilities, we are eager to welcome both business and leisure travellers.”