Vlogger Selly and climber Horia Colibășanu spent a day at the Alexandrion Saber Distilleries 1789 with the project team from whom they learnt everything about OMU Vodka and helped with the first bottling.
Alexandrion Group, the largest producer and distributor of spirits and sparkling wine and the only producer of single malt whisky in Romania, part of Nawaf Salameh Family Office launched in June 2024 OMU Vodka, a new brand in its portfolio. OMU Vodka is a premium product, 100% Romanian, inspired by the purity and beauty of nature in the Bucegi Mountains. Its name is a tribute to one of the highest mountain peaks in Romania, Omu Peak, and the label is signed by climber Horia Colibăşanu, who is also the Brand Ambassador.
Vlogger Selly spent a day at the Alexandrion Saber Distilleries 1789 from Pleaşa, Prahova county, and learnt from the project team how the creation process unfolded; how many tests were done until the final version of the bottle and the label; what ingredients were used and how many times OMU Vodka is distilled and filtered for purity and a refined taste; how important water is in the production process and what quality control consists of. Selly and his guest, Horia Colibășanu, also helped with the first bottling, signed the first bottle and learned to prepare a cocktail with OMU Vodka.
The experience was filmed, and the highlights were rendered in a video posted as part of the “At Work (La muncă)” series. The episode can be watched here:
Dr. Nawaf Salameh, Founding Chairman of Nawaf Salameh Family Office said: “I promised 2 years ago that we would change the rules of the game on the global vodka market. OMU Vodka is the first step in this direction, it represents the courage to have this approach in an extremely competitive market. We aim to market OMU Vodka in more than 200 countries, and this product has all the arguments to become known and appreciated internationally, in a short time.”
OMU Vodka is addressed to those who have a spirit of adventure, a permanent desire to explore and aim to overcome their limits, who love sports and time spent outdoors.
It can be consumed on multiple occasions, neat, in long drinks or in cocktails.
The phrases that best reflect the personality of the target consumer are: “I want to explore and discover.” “I want to change the rules of the game.”
In Romania, OMU Vodka can be ordered online by accessing the online shop iconicdrinks.shop. It is also available in specialized stores, HoReCa and premium retail venues, as well as on other e-commerce platforms throughout the country.
Learn more about OMU Vodka by following the social media channels:
About Alexandrion Group: Alexandrion Group is a leader in the production and distribution of spirits and sparkling wines in Romania and the only producer of single malt whisky in the country. The group has a history of over 200 years in the local spirits industry, producing some of the strongest brands in Romania, at the ALEXANDRION SABER 1789 DISTILLERIES, recognized both nationally and internationally for their quality and refinement. The product portfolio includes traditional Romanian drinks and international products. Alexandrion 5* and 7*, the famous winemaker Brâncoveanu XO, VS and VSOP, the fruit liqueur SABER Elyzia, the fruit distillate Zolmyr, Vodka Kreskova as well as other products ensured the Group’s position as the leader of the spirits and traditional drinks market in Romania. Starting from 2018, the Group expanded its activity, completing its portfolio with still and sparkling wines. For more information, visit www.alexandriongroup.com.
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