Signal Iduna to develop business plan to enter the Romanian RCA market in 2025

Signal Iduna has initiated the process of evaluating the existing opportunities in the motor third-party liability insurance (RCA) market in Romania, considering the current dynamics of this sector. The current market context, along with the trends of consolidation and transformation, provides a favorable framework for analyzing the expansion of the company’s portfolio, a release states.

In recent years, the RCA market in Romania has undergone a series of significant changes, which have caught the attention of both local and international actors. Among the most critical transformations are essential legislative changes adopted with the goal of increasing transparency and protecting consumer rights. These measures were complemented by initiatives aimed at stabilizing policy prices and improve customer service.

These changes have created new opportunities for companies capable of bringing stability and innovation while addressing the specific needs of Romanian consumers. At the same time, the demand for RCA products remained steady, supported by the mandatory nature of this type of insurance and the increase in the number of registered vehicles.

Another key factor contributing to the attractiveness of the RCA market is consumers’ desire for more efficient and faster services. Claims settlement in a short time and easy access to information play an increasingly important role in customers’ purchasing decisions. This paves the way for new companies that want to differentiate themselves through the quality of services offered and the ability to respond promptly to market demands.

In this context, Signal Iduna is analyzing the possibility of developing RCA insurance solutions tailored to the requirements of the local market.

“Romania represents a market with significant potential, and the current dynamics of the RCA sector open new opportunities for companies that aim to offer innovative solutions and quality services. We are currently undergoing an in-depth analysis to determine whether we can make a meaningful contribution to the development of this sector, while also meeting customer expectations,” said Tiberiu Maier, CEO of Signal Iduna.