Nusco City mixed-use project to host first hotel unit Hyatt in Bucharest

Real estate developer Nusco has signed a partnership agreement through which Hyatt will open its first hotel unit in Bucharest, in one of the largest urban regeneration projects in Romania – Nusco City. The Hyatt operator is entering the Bucharest market with the Hyatt Place and Hyatt House brands in the mixed-use Nusco City development in the north of the capital.

“We are extremely pleased to contribute to the development of the local real estate market through this new partnership, signed with one of the world’s most renowned hotel brands – Hyatt. We also appreciate Hyatt’s confidence in the Romanian market and in our urban regeneration project – Nusco City”, stated Michele Nusco – CEO – Nusco.

Hyatt Place will operate a 170-room, 4-star hotel in Nusco City, while Hyatt House will offer 100 extended-stay rooms. Hyatt signed at the beginning of this year a partnership for a hospitality unit also in Brasov.

“This project is a representative step towards expanding the mix of functionalities offered by Nusco City, transforming this area into a true urban hub. The partnership with Hyatt underlines our commitment to bring international standards to our developments. Equally, Hyatt’s entry in Romania this year represents a significant moment for the entire industry”, explained Bogdan Iliescu, Commercial Director, Nusco.

Hyatt – through Hyatt Place and Hyatt House – will be located on more than 4,000 square meters of the Nusco City project, and the developer Nusco will invest more than 42 million euro in this hotel unit.

The project was brokered by Est Hospitality, a consulting company specializing in fast-growing Eastern European markets, with a focus on Romania, Moldova, Hungary and the Czech Republic. “The capital is becoming increasingly attractive for international hotel brands, and Hyatt’s involvement in this project is yet another guarantee of its future growth potential” according to Mircea Drăghici, CEO, Est Hospitality – the project consultant. 

The portfolio of the developer Nusco Imobiliara includes projects such as Premio – a premium boutique residential development; CITTA Park residential complex; Nusco Towers office building; Caramfil office building; Floreasca One office building; Floreasca Two office building; Pipera Commercial Park, Nusco City Phase 1; Nusco City Phase 2 – launched and under development; and also under development the newest villa development in the North of the Capital – Nusco Homes.

Nusco Imobiliara has exceeded the milestone of 1,300 apartments developed, and this year has another 828 apartments and 118 villas under development.