Valentina Vesler, Valvis Holding: “AI can be a very friendly partner if we have the right approach”

“It is mandatory to have real communication after determining where the problems are in an organization. Communication is two-way and involves a lot of listening and asking questions with the purpose of finding out people’s needs.

A communication strategy cannot work until you evaluate what is happening. If the communication flow is interrupted, the blockages that appear must be analyzed from a human perspective. If we do not consider the instances, the stimuli, the frustrations, the entire ecosystem in which a person operates, the blockages do not disappear no matter what strategy we may have,” Valentina Vesler, Head of PR & Communication, Valvis Holding said at Work Compass HR Conference organized by The Diplomat-Bucharest.

Key statements:

• The organization is a living organism, it lives and develops depending on the interactions between people. From a communication point of view, the strategy must be flexible, adaptable and must have clear objectives.
• When we talk about responsibility, the assignment of tasks can be seen from two perspectives. If we use the words “you have to do”, the employee feels obliged to do certain things. On the other hand, if we validate him as a specialist, as a skilled person in that situation, the employee has a different perspective and assumes responsibility for the task he has to perform and no longer feels it as an obligation.
• If we have good communication, employees understand the organizational philosophy and brand values ​​and will become proud to promote their culture, their space, their brand, their colleagues, etc.
• Communication has always been and will always be the key to interaction between people, but I believe we can use generative artificial intelligence as a partner. AI can be a very friendly partner if we have the right approach. If we don’t trust communication with other people, it means we have lost something of our humanity. We are always afraid when something new appears. AI can be used in the wrong way, or it can be in a constructive way, it only depends on us. AI can give you a structure and some ideas to which you can add a personal touch.