PENNY Romania aims to invest 3 billion euros to double the number of stores in the next 10 years

PENNY Romania ended 2024 with a turnover of over 9.4 billion lei, representing an increase of 13.47 percent compared to the previous year. The company invested over 868 million lei, the equivalent of over 177 million euros, in the expansion and modernization of its network, to reach the threshold of 400 stores, as well as for the works of the fifth logistics center, in Mihăilești.

PENNY wants to invest 3 billion euros in the next 10 years, with the aim of expanding the network to 1,000 stores. For 2025, 40 new store openings are planned, as well as the completion of works on the logistics warehouse in Mihăilești, Giurgiu County.

Daniel Gross, CEO of PENNY Romania, stated: “2024 was a year of progress for PENNY marked by the increase in turnover and investments in Romania. (…) We look forward to 2025 as a year with a special significance: we mark 20 years since the opening of the first PENNY store in Romania, a moment that reflects our commitment to our customers. We continue with the plan for the next 10 years: 1,000 stores and 3 billion euros of investments.”

By the end of 2024, PENNY operated 416 stores and 4 logistics centers. It was the 10th consecutive year in which PENNY Romania had the highest turnover growth among the food retail entities in the REWE group.

In 2024, the PENNY team grew to over 8,000 employees. Of these, 90 colleagues celebrate 20 years of experience in the PENNY team, while 196 colleagues have been part of the team for 10 years.

The year 2024 marked significant progress in the digitalization of PENNY Romania services, opening the first autonomous PENNY store in the world. The PENNY standalone store opened on Iuliu Maniu Boulevard in Bucharest registers approximately 7,000 customers weekly.