We are great lovers of stories and great consumers of them, at any age. The more truthful, the better, and if they are true, then they are perfect. We get emotionally involved in the narrative threads and become attached to their heroes. They become ours, and often we come close to identifying with some of them. Interestingly, sometimes we let ourselves be drawn into the stories of things that actually have very little to do with us. On the other hand, we know too little about those that have a direct, close connection with us and our lives. They are part of everyday life and we have been used to them for a long time, maybe even forever. We are connected through our daily routine to the brands we interact with daily, and we especially value Romanian ones because “they are ours”.
But we know less about some Romanian brands than about others, and it is not uncommon for us to misunderstand the local origin of some brands simply because they do not have unusual names.
At Branduri cu Buletin de România – the conference at its 3rd edition in 2025 and which continues the editorial project started in 2020 – tells the true stories of brands with Romanian roots, those with Romanian citizenship, and the people who bring them to life. There are still many beautiful and meaningful stories of Romanian brands that need to be discovered and cherished.
In a way, the “effervescent” present that we have been experiencing intensely for several months now not only tests the strength of our interpersonal relationships and the strength of our adherence to certain principles, but also shows us that values that are not constantly cultivated are not as solid as we think, and truths that are not known thoroughly and in detail tend to lose their consistency. It is essential to continuously talk about Romanian brands if we want to maintain a solid connection with them, it is essential to know their stories and especially the heroes – the big and the small, alike.
There are no stories without heroes and heroes do not exist if we do not tell about them. On May 8, the third edition of Branduri cu Buletin de România conference, will welcome other heroes and tell their true stories. And we will better understand why we are so fond of them.
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