Enel inaugurates flagship store in Bucharest, over five million Euro investment in the expansion of the retail footprint

Enel marks today the opening of its flagship store in Bucharest, the concept store of its national retail chain of over 80 shops. Located at the ground-floor of the new Enel headquarters in downtown Bucharest, the shop offers a comfortable waiting area, advanced technology and innovative display solutions and also after working hours, when the kinetic lights and illuminated benches outside the shop offer passers by a unique meeting location, inspired from the Enel concept of Open Power.

The company has invested so far over five million euros in expanding its retail footprint, in order to meet the demands of the modern customer.

“We have built in the past two years, through Enel Energie and Enel Energie Muntenia, one of the largest national networks of shops for any local supplier of energy, in order to be close to our customers, wherever they are in the country.  The flag ship store that we are opening today, follows the same concept and design we have deployed all over the country, which provides easy and custom made to all our products and services, with  a twist”, stated Michele Abbate, General Manager Enel Energie and Enel Energie Muntenia.

The number of Enel and partner shops in Romania is around 80, with the company investing in the last three years over five million Euro in shops modernization and/or relocation, in order to streamline processes and be closer to the customers.