BNP Paribas Personal Finance appoints Miruna Senciuc as CEO of Romanian subsidiary

Miruna Senciuc takes over the leadership of BNP Paribas Personal Finance (Cetelem Romania) as its CEO. With a 22-year experience in financial and banking, Miruna Senciuc has been appointed to manage the bank starting July 2019.

The appointment of Miruna Senciuc in the new position comes as Bruno Leroux takes over as CEO of Hello Bank Czech Republic. After a period of three years in which he successfully led the Romanian branch, complementary to the position of the Czech bank, Leroux will take on another important mission within the group, being also responsible for the new Positive Impact strategy that the company will deploy in the Central and Eastern Europe region.

Miruna Senciuc joined BNP Paribas in 2004 as CFO of Cetelem IFN S.A., working in this position for 9 years. From 2013, she took over the leadership of BNP Paribas Personal Finance’s Retail Development Division, Headquarters in Paris (2013-2016), and was later CEO of BNP Paribas Personal Finance Vienna (2016-2019) running the company’s operations in Austria.