Startup bonapp.eco and Yves Rocher Romania join forces to reduce beauty product waste

Romanian startup bonapp.eco and international brand Yves Rocher have sealed a partnership to combat waste generated by surplus beauty products and cosmetics in Romania.

To date, six Yves Rocher stores have joined bonapp.eco’s network in Bucharest. The partnership will soon be extended to other Yves Rocher shops across Romania. Yves Rocher products that are several months from their expiration date can now be bought in some of the company’s stores in Bucharest, with discounts of 60 percent and above.

“Through our new partnership with Yves Rocher, a company that has 44 shops in Romania, we are expanding our fight against waste to a new category of product – beauty and cosmetics. We are thrilled to help Yves Rocher reduce its surplus products. With this new, exciting partnership, our fast-growing user base can now buy beauty products that are approaching their expiration date, at a discounted price. Whether we’re fighting food waste or cosmetics waste, our value proposition remains the same: we are committed to turning the environmental and economic challenges caused by surplus products into a sustainable business opportunity for the benefit of everyone. More than ever, our solution comes as a win for consumers. A win for retailers. And a win for the planet,” said Grégoire Vigroux, co-founder of bonapp.eco.  

Andreea Ivan, Yves Rocher Romania General Manager, added: “At Yves Rocher, we believe in the positive impact of nature on our well-being. When connected to nature, we contribute to building a world where we are more committed to others and the environment. Now more than ever we need everyone to take action. 100 percent of our products are designed to reduce the impact on the environment, and we continue to reduce the weight of product packaging (less plastic, less paper). As of October 2020, all our bottles are made of 100 percent recycled plastic. Our brand’s ambition is to be carbon neutral in all activities in La Gacilly, France by 2025. We are the first big international cosmetic company to make such a move. The partnership with bonapp.eco is another important commitment for us, intended to reduce any possible waste of surplus products.”