Most visitors coming to Romania choose city-breaks and short stays, study shows

Kiwi.com, a travel-tech company, reveals travelling data regarding incoming tourism to Romania during the summer months. The total number of bookings for this period has increased by 67.7 percent compared to the same period last year, despite flight tickets’ average prices increasing by 42.2 percent, returning close to pre-pandemic levels.

The top 5 countries where tourists come from to visit Romania are Israel, the UK, Italy, France, and Germany, with the UK replacing Spain from last year’s top. Tourists are also visiting from the US, Hungary, or Canada. 

According to data on Kiwi.com, Bucharest remains the most visited city in Romania, with 58.8 percent of tourists arriving here, the most popular routes being through Tel Aviv, London, Vienna, Brussels, and Milan. Compared to 2021, London and Tel Aviv switched positions, while Milan replaced Madrid as a top 5 origin city for Bucharest. Cluj-Napoca follows, visited by 11.5 percent of tourists, most coming from London and Dublin, and Iasi by another 8.5 percent.

Tourists coming to Romania preferred shorter stays this summer, as data from the company shows. At a time with growing interest about Romania’s touristic potential, it seems that most incoming travellers are choosing the country for city-breaks and short stays. This summer, 35 percent of tourists that booked a return flight spent less than 3 days here, while 25 percent stayed for 4 to 6 days, as compared to 30 percent and 18 percent, respectively, in 2021.

In terms of planning, most tourists booked their summer stays in Romania between 3 weeks and 2 months in advance (34 percent). However, 17 percent decided on last-minute deals, booking less than 3 days before their visits, and another 9 percent 4 to 6 days in advance. Although most tourists came in August, there was an even distribution of incoming visits during the three summer months, owing, in part, to the country’s booming festival season.