Alexandrion Group celebrated the 130-year anniversary of the Rhein & CIE Azuga 1892 Cellars

Alexandrion Group, the biggest producer and distributor of spirits and wines in Romania, celebrated 130 years since the establishment of Rhein Cellars & CIE Azuga 1892, through an event organized on October 15, 2022, on the centenary day of the Coronation of King Ferdinand I and Queen Marie. Official supplier of the Royal House of Romania since 1904, the sparkling wine Rhein, produced at the Rhein & CIE Azuga 1892 Cellars, was served at the dinner that followed the coronation ceremony in Alba-Iulia, on October 15, 1922.

Dr. Nawaf Salameh, Founding Chairman of the Alexandrion Group said during the event organized in Azuga: “This year we are celebrating 130 years since the Rhein family laid the foundation of the Rhein & CIE Azuga 1892 Cellars. In 1886, when Wilhelm Rhein, the first of the three Rhein brothers, arrived in Azuga, this area was almost deserted. Only 14 years later, this place was talked about with admiration at the Universal Exhibition in Paris. King Carol I, who understood the extraordinary potential of the area, was the engine of this rapid modernization process. The industry of Azuga rose with his direct support. Rhein brothers developed an industrial empire, and their descendants continued the work. Today we are here due to them, and we honor the founders. I am proud that Alexandrion Group can continue the tradition of the Cellars and the quality of the sparkling wine Rhein, with respect for the founders and the determination to increase the notoriety of this brand even more.

We have kept the traditional recipe that brought international success to the sparkling wine, but at the same time, we are constantly investing in the modernization of this location, of the production line, to maintain the quality at the highest standards. From time to time, we make visual identity changes so that the image of the product remains fresh and relevant. Through everything that we develop here, I want Alexandrion Group to connect the past and the present and shape the future.”