Romanian products from the daily use range enjoy a lasting emotional connection with consumers. Many campaigns and “recommendations” encourage the consumption of local products, to support small producers and contribute to the development of the local economy. Environmental considerations are also a strong reason to buy what is produced “closer to home” because transport over shorter distances also means a reduced volume of greenhouse gases emitted into the atmosphere.
But what do Romanian brands mean? We are primarily referring to brands with tradition, which represent an impressive history, a lesson of resilience in difficult times, of continuous innovation, of constantly increasing the demands on their own products, of flourishing, of success and, why not , of pride. But “Romanian” are also the brands produced in Romania, those which, even if they don’t have Romanian-sounding names, are actually products manufactured in our country, with local ingredients and labor, with a lot of Romanian soul and enthusiasm. They are the international brands, which through their commitment and devotion to the economic and social ecosystem in Romania acquire “Romanian citizenship” and which have established themselves on the local market not only through exceptional quality but also through the desire to belong to the place, to become Romanian.
The quality of being manufactured in Romania can be a competitive advantage of the product because it adds value to it. Consumers prefer Romanian products. But how many of them are aware of the fact that a large part of the international brands have a Romanian “component”. Errors of perception still persist regarding the Romanian character of some products manufactured locally, but which do not have a local trade name “Branduri cu Buletin de România”, the newest event concept of the Piața brand comes to emphasize this aspect with true stories, lessons valuable and a lot of inspiration. We will discover together the unknown stories of brands with Romanian roots, of brands with acquired Romanian citizenship and of the people who animate them, brought to light by authentic Romanian brands with history and tradition.
Branduri cu Buletin de Romania is a conference dedicated to brand communication in order to capitalize on the competitive advantage of products manufactured in Romania, an event designed to strengthen the emotional bond between Romanian brands, the B2B community in FMCG and Food Retail and consumers. At the same time, it is a way to correct the errors of perception at the level of some consumers regarding the Romanian character of locally manufactured products under an international brand and an opportunity to cultivate the image of companies that undertake the development of local brands and have a solid commitment to local communities and the national economy.
For more information, visit the Branduri cu Buletin de Romania event page.
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