MOL Romania: Two of our greatest achievements are the clients and our employees

MOL has been in Romania for almost 25 years. The company’s journey began back in 1995, when it opened the first service station in Salonta, Bihor County.

“The 24 years that followed were all about dynamism and successful development, based on a sustainable and wise growth strategy,” according to Camelia ENE, CEO &Country Chairman MOL Romania. “We have grown both organically and inorganically (by acquiring the Agip network in Romania), always placing the customer at the center of all our actions,” she tells The Diplomat – Bucharest. “Our most significant achievement is our network, which today counts more than 227 service stations but also our additional assets here such as the fuel terminals in Giurgiu and Tileagd. In Tileagd we operate a fuel storage since 1999 and in 2018 we completed the construction of an additional GPL terminal there. In Giurgiu, MOL Romania manages a unit of oil products storage since 2013, also an important asset, as it offers direct access to the transport on Danube. Last but not least, we have to mention Fresh Corner as one of the pillars of our success in Romania. We opened our first Fresh Corner station in Romania in July 2015, just a few months after it was launched at regional level. Its success went beyond our expectations and we started to expand the concept throughout our entire network.”

Camelia Ene underlines that two of MOL’s greatest achievements are its clients and employees: “During the years, we formed and developed a team of highly professionals and dedicated people which are at the core of our business. We are an organization that values people and we believe that each and every colleague of Mol has his or her role and contribution to the overall success of the company.”

MOL Romania focused on the development of the Fresh Corner concept and new stations openings. By the end of the year, MOL Romania will have 100% coverage of Fresh Corner coffee in its stations. “Regarding 2020, our plans are in no way less ambitious,” Ene adds. “We will keep developing our services and offer our clients the best quality products, in the best conditions. By continuing our customer centric approach, on both retail and commercial business segments, we intend to become, in 2020 as well, the first choice of the clients. We also plan to complete another significant investment, namely the one we make as a member of the NEXT-E consortium. Under this project we will install 21 of the 40 charging stations for electric vehicles in Romania.”

MOL Group is looking to transform the current network of service stations into a network of multipurpose service stations. “Our transformation strategy has 3 key pillars, which will also be the new sources of long-term business,” Ene explains. “One of these 3 key pillars concern the digitisation of the company’s operations and, in particular, the customer interaction by introducing new digital tools and applications in our workflows, thus making our clients interaction with us easier (e.g. Customer Relationship Management or ISA – internet sales application, where wholesale customer can place their fuel order through or LED screens in-store with central content management capabilities).

Regarding the next year development, MOL doesn’t expect high growth rates, but still sees Romania as a market with great potential.

“In the medium term, fossil fuels will certainly continue to be the primary source of energy. We believe that in the coming years we will see an increase in this market. Also, we expect to see in 2020 and beyond a further growth of the electric mobility segment,” Ene adds. “On a more general note, we are aware that the needs and expectations of the customers change. They change not only in Romania but everywhere and MOL Group has drafted a strategy whose purpose is to transform the current network into a network of multipurpose service stations and to adapt to the new needs and wishes of our clients.”

(From the print edition)