Lefties fashion brand to open new store in Romania in Iulius Town Timisoara

Lefties, brand by Inditex Group, one of the largest fashion retail companies in the world, is opening its second Digital Store in Romania this year in the Iulius Town Timisoara mixed-use complex, spanning on a area of 5,000 sqm.

The upcoming opening of the Lefties store in Timisoara will continue the partnership between Iulius and Inditex, as the majority of the Spanish group’s brands are present in all five Iulius projects in Romania. Iulius Town opened in 2019, following a 442-plus million Euro investment, and is the first mixed-use project in the west of Romania; it comprises the largest retail area outside the Capital, adding up to more than 102,000 sqm and it accommodates 450 stores, restaurants and themed coffee shops, an office hub, numerous services and an urban garden.

“2024 will be a very dynamic across the IULIUS network. In Timisoara, we will have two major entries and we will not stop there, because we wish to bring the most requested brands into our projects. We are certainly achieving this goal by means of our partnership with Lefties, a new and very innovative concept that will gain the support of our cosmopolitan audience, always on the lookout for new experiences. By means of this brand, we are growing our partnership with the Inditex Group, who have been with us for more than 15 years now, which can only delight us. Both ourselves and Inditex wish to constantly surprise our clients with creative and novel shopping solutions, and Lefties is successfully following this trend,” said Oana Diaconescu, Head of Leasing IULIUS.

“We are glad to be part of the projects developed by IULIUS and to be present with as many of the already established Inditex Group brands as possible. By means of this collaboration, we are completing our portfolio with Lefties, whose business model integrates the design, manufacture, distribution, and sale of its products, in order to meet the clients’ highest demands in terms of creativity, design, and quality. Moreover, the brand’s offer is complete with the immersive experience offered by the Lefties Digital Store, which translates into innovation and cutting-edge trends,” said the Inditex representatives.

Lefties, an internationally established brand operating in 16 countries, accessed the local market in October 2023, making Romania the first country in Central and Eastern Europe where the brand is present. The store accommodates the collections and latest fashion trends for women, men, girls, boys, and babies.