ALRO adds Agile Networks Technologies and Salesforce as partners to increase sales digitalization

Agile Networks Technologies, provider of IT solutions for digitizing sales processes, together with Salesforce, global leader in CRM (Customer Relationship Management) software solutions, have concluded a digitalization partnership with ALRO, one of the largest vertically integrated aluminum producers in Europe, by production capacity.

The agreement aims to implement a customized Salesforce solution for the digitalization of ALRO’s sales processes and lead management, to improve the performance of sales teams.

“Over the past 20 years, ALRO has invested significantly in state-of-the-art technology, due to which we have expanded our product range and managed to enter new, sophisticated markets, with products and services with high and very high added value. This partnership supports us in our endeavour to offer customized solutions and expand our customer base”, said Marian Nastase, Chairman of the Board of Directors of ALRO.

The partnership capitalizes on the experience gained by Agile Networks Technologies in implementing Salesforce CRM solutions for companies in Germany and Romania. Agile Networks Technologies has assisted clients from industries such as manufacturing, consumer goods, NGOs, education to streamline their sales processes and grow their businesses.

In 2023, Agile Networks Technologies registered an increase of over 100 percent, compared to 2022, in the demand for CRM software in Romania, local companies being increasingly open to the solutions offered by Salesforce and to the best practices they propose. For 2024, the company estimates digitization projects worth over EUR 500,000 in Romania.

“We are excited to start this collaboration with ALRO and we are glad to continue on the established direction, which is to help our clients in their digital transformation initiatives, especially in the sales and eCommerce area, through consultancy, delivery of customized and integrated Salesforce solutions. Through this collaboration, we aim to bring more efficiency and innovation to ALRO’s sales process using Salesforce Sales Cloud and to contribute to increasing the company’s performance. We thank Salesforce Romania for their support, and we want to continue our collaboration in the years to come,” said Octav Prihoi, Head of Salesforce Department at Agile Networks Technologies.

A survey conducted in 20222 , among more than 3,500 companies using the Salesforce platform, shows that they reported a 25% reduction in costs for attracting customers, a 26% increase in employee productivity and 29% in sales performance. “We are delighted to be with ALRO in this increasingly complex digitalization process. With the help of the Sales Cloud solution, ALRO will be able to provide personalized communication and increase the efficiency of sales processes. We can help the company strengthen customer loyalty and trust,” added Camelia Olaru, Account Executive Salesforce.