Romanian retail company Horeca Trading Distribution targets expansion into Greece and Poland in 2025

Horeca Trading Distribution (HTD Shop), player in the retail and distribution market, targets 1.5 million euros in revenue for 2025, an increase of about 60 percent compared to 2024. At the same time, the company aims to strengthen its presence on the markets of Bulgaria and Hungary and to expand to Greece and Poland via marketplaces.

HTD Shop serves clients in industries such as medical field, beauty salons, offices, kindergartens, as well as churches, car services, hotels and restaurants. The average shopping cart value of recurring customers is approximately 800 RON.

About 45 percent of the products come from  local producers, while the rest are imported from countries such as Italy, Turkey, and Germany.

“With nearly 10 years of presence in the local market, we started with a product portfolio tailored to the HoReCa industry  under the Horeca Trading Distribution brand. However, the Covid-19 pandemic determined us to expand  our portfolio,  as it brought the entire hospitality sector to a standstill. Today, we mainly cater to small and medium-sized businesses at the local level, but in recent years we’ve also reached players in the  Bulgarian and Hungarian markets through online marketplaces. Soon, we’ll use the same approach to expand to Poland and Greece.  These changes have also driven a rebranding process, and as of this year, we have become HTD Shop”, stated Irina Zamfir, founder of HTD Shop.

“Our vision is to become the primary and trusted supplier for all non-food business’ needs, from small to large corporations. We aim to streamline the entire purchasing process and we are constantly investing in digitalization and technology. This year, we’ve allocated about 15 percent of our revenue, more precisely 225,000 euros, for investments in automation and AI-based systems. Additionally, we remain flexible to our clients’ needs and constantly diversify our product range based on their feedback,” added Irina Zamfir.