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Frey Wille: jewellery success triggers prospect for second store

November 2010 - From the Print Edition

Viennese Secession-inspired luxury jewellery and accessories store Frey Wille took a gamble on entering the premium market in 2009 with its own investment in a boutique on Calea Victoriei - but the CEO is now happy that this risk has seen rewards.
“Romania has not only reached our business performance expectations, but has also exceeded them,” Frey Wille’s CEO Friedrich Wille tells The Diplomat.
The company is now planning to invest in opening a second store in either Bucharest or the ...

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