Operational leasing firms trumpet benefits in drive for market share
Choose a car, drive it away, let someone else pick up all the costs of unexpected repairs and maintenance, and when you’re done simply give it back. Operational leasing is a popular service outside Romania, but has been in the country for less than a decade. So what’s it all about?
Magda Purice June 2011 - From the Print Edition
With no more than eight years of history on the Romanian car leasing scene, the operational leasing segment currently has a market share of 20 percent of the total car leasing market, doubling the potential estimated few years ago. And it could progress further, since on the developed markets of Western Europe operational leasing makes up 30-40 percent. Forming a mature and clearly-positioned auto niche, the companies operating on this segment are making big strides and have started setting clea... To continue reading this article you have to be registered
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