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Nicolae Ghibu, Certsign
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Polishing a scratched local furniture market

What would you do to save and even to boost your business if you were the manager of a Romanian furniture producer in this troubled period? Several furniture firms outlined to The Diplomat-Bucharest their survival strategies on a market that has dropped by a third over the past three years. By Magda Purice

September 2011 - From the Print Edition

2 Photos
The expansion lesson given to domestic furniture producers by the large foreign retailers that have won market share year after year has served them well during this difficult economic period. In the last few years, although the economic downturn has put the brake on expansion plans, local furniture manufacturers have found the resources to get to the consumer.
A visit to Lemet’s production and storage facilities close to Campina reveals a case in point. The company, a family business owne...

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