URBB had a turnover with 8 percent higher in 2011 than in 2010
United Romanian Breweries Bereprod company recorded in 2011 an increase of 6 percent in cumulative sales volume of the three markets that is present- beer, soft drinks and mineral water - compared to 2010. February 2012
This is reflected in the turnover of the company by an increase of 8 percent over the previous year, said Hezy Ovadia, URBB president (photo). The results are probably due to the increase by 7 percent in volume sales of beer and 46 percent increase over the previous year of mineral water Bilbor. Market share of URBB on the beer segment increased in 2011 to around 11 percent, according to company estimates. Beer sales accounted for 83 percent of the total volume sales of the company, and beer brands in the portfolio with the highest increased percentage in 2011 are Skol and Tuborg. Also, exports continued to grow in 2011, exceeding with 40 percent the volume of the previous year and representing more than 3 percent of the company′s beer sales.
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