Retail Conference 2025 - Powered by The Diplomat Bucharest

About Event

The Diplomat-Bucharest organizes the first edition of Retail conference on 5 March 2025, exploring the main aspects that shape the modern retail in Romania.

The RETAIL FORWARD conference aims at addressing the challenging retail landscape defined by evolving technology and the resulting new consumer behaviors and expectations, economy fluctuations, the costs of workforce and retail spaces, the pressure of competition and the need for delivering sustainable growth.

With consumer spending under pressure, retailers must adapt by leveraging AI, omnichannel innovation, and sustainable practices. Key questions include:
- What trends will shape the future of retail?
- How are immersive technologies transforming in-store and online experiences?
- How can data and AI enhance personalization, customer engagement and efficiency?
- Will sustainability and social responsibility drive brand loyalty and success?

AGENDA

9:30 - 10:00

Registration & Welcome Coffee

10:00 - 10:05

Conference Opening Address

10:05 - 11:40

SESSION I - EMBRACING GLOBAL TRENDS AND ADJUSTING TO LOCAL CONTEXT IN RETAIL

This session explores the emerging retail trends, discusses strategies for success, and foster innovation in the retail sector. To understand and adapt to trends, retailers stay competitive, innovate and meet evolving customer expectations. Trends reflect broader shifts in consumer behavior driven by technology, sustainability, and convenience.

Topics
- Authorities and regulatory input in local retail market
- Trends and innovative aspects shaping the modern retail in Romania
- Immersive technologies and AI transforming in-store and online experiences
- Impact and approach of sustainability and climate-conscious aspects in retail operations

11:40 - 11:50

Coffee Break

11:50 - 13:00

SESSION II - SHAPING THE FUTURE OF RETAIL & CONSUMER EXPERIENCE PERSPECTIVES

Retail is among the most dynamic and sensitive to technology trends, reflecting almost immediately in the expectations of consumers. This is reflected in retailers’ operations, commercial policies and strategies, in how they address the need for growth, expansion and, in the same time, keeping the sustainable priorities in sight.

Topics
- Revolutionizing Retail: Innovative marketing and customer engagement strategies
- Future of retail real estate: How developers can respond to changes in consumer behavior, smart technologies and digital innovations that can enhance tenant experience and optimize retail property management
- Financial and banking input in retail: Innovative financing models for retail businesses, financial incentives for retailers adopting eco-friendly practices

13:00 - 14:00

Networking lunch

Onsite Participation Registration Form

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RETAIL
FORWARD 2025

Market Analysis

Consumer Behaviour

Customer Expectations

Strategies

About Event

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