RETAIL
FORWARD 2025

First Edition

27 February 2025 - InterContinental Athénée Palace Bucharest

Market Analysis

Consumer Behaviour

Customer Expectations

Strategies

About Event

The Diplomat-Bucharest organizes the first edition of Retail conference on 27 February 2025, exploring the main aspects that shape the modern retail in Romania.

The RETAIL FORWARD conference aims at addressing the challenging retail landscape defined by evolving technology and the resulting new consumer behaviors and expectations, economy fluctuations, the costs of workforce and retail spaces, the pressure of competition and the need for delivering sustainable growth.

With consumer spending under pressure, retailers must adapt by leveraging AI, omnichannel innovation, and sustainable practices. Key questions include: What trends will shape the future of retail? How are immersive technologies transforming in-store and online experiences? How can data and AI enhance personalization, customer engagement and efficiency? Will sustainability and social responsibility drive brand loyalty and success? 

AGENDA

9:30 - 10:00

Registration & Welcome Coffee

10:00 - 10:05

Conference Opening Address

10:05 - 11:40

SESSION I  - EMBRACING GLOBAL TRENDS AND ADJUSTING TO LOCAL CONTEXT IN RETAIL

The session explores the emerging retail trends, discusses strategies for success, and foster innovation in the retail sector. To fast understand and adapt to trends, retailers stay competitive, innovate and meet evolving customer expectations. Trends reflect broader shifts in consumer behavior driven by technology, sustainability, and convenience.

11:40 - 11:50

Coffee Break

11:50 - 13:00

SESSION II - SHAPING THE FUTURE OF RETAIL

Retail is among the most dynamic and sensitive to technology trends, reflecting almost immediately in the expectations of consumers. This reflects in retailers’ operations, commercial policies and strategies, in how they address the need for growth, expansion and in the same time, keeping the sustainable priorities in sight.

13:00 - 14:00

Networking lunch

REGISTRATION

Regular Ticket

€99

plus VAT

Onsite Participation Registration Form

Data protection and management of your contact details

The Diplomat-Bucharest, the organizer of current event and conference is the keeper of your contact details shared by you as Attendee, Partner, Service provider or any other undertaken role in the event organization. We safely keep your contact details in order to follow up on the conference development and let you know about our future event projects. Do you consent on sharing your contact details with our event’s partners, directly involved in the event organization process, for follow-up purposes ?

For any information regarding data protection management, please contact: office@thediplomat.ro

PARTNERS

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Venue

InterContinental Athénée Palace Bucharest
Episcopiei Street, 010292

Address

20 Brailita Street, 1st Floor,
Sector 3, Bucharest.

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