Retail Conference 2026 - Powered by The Diplomat Bucharest

About Event

On February 24th 2026, The Diplomat – Bucharest organizes the second edition of the Future of Retail & FMCG Forum, a strategic dialogue event for leaders in the retail and fast-moving consumer goods sectors.

Future of Retail & FMCG Forum is a business event that brings together actual topics of the industry, leadership insights and collaborative solutions suited to transforming economic ecosystem. The event panel and audience welcome CEOs, general managers, commercial directors, and executives responsible for supply chain, trade, marketing, sustainability and technology.

With consumer spending under pressure, retailers must adapt by leveraging AI, omnichannel innovation, and sustainable practices. Key questions include:
- What trends will shape the future of retail?
- How are immersive technologies transforming in-store and online experiences?
- How can data and AI enhance personalization, customer engagement and efficiency?
- Will sustainability and social responsibility drive brand loyalty and success?

AGENDA

9:00 - 9:30

Registration & Welcome Coffee

9:30 - 10:45

Panel 1 - CEO Talks: Leadership, Disruption & Long-Term Value

Topics
• What are the top strategic challenges for retail and FMCG in 2025?
• How are AI and digitalization influencing top-level business decisions?
• Redefining retailer–manufacturer collaboration: partnership or pressure?
• Brand investment vs. operational efficiency: how do we prioritize?

10:45 - 11:00

Coffee Break

11:00 - 11:15

Partner presentation by Loyalty Point:
Stop Discounting, Start Deciding: Best Practices for Retail & FMCG Based on Loyalty Data

Presentation by Dominik Zacharewicz (Co-founder & Managing Partner) and Wiktor Goliszek (Global Strategy Director)

11:15 - 12:15

Panel 2 - Data, Retail Media & Consumers

Topics
• Retail Media – from concept to production reality
• The power of first-party data
• Omnichannel infrastructure: in-store, online and CRM integration
• Standardization, transparency and market maturity
• Value for brands and FMCG partners

12:15 - 12:30

Coffee Break

12:30 - 13:45

Panel 3 - Strategic Partnership of Consumer Industries and Urban Development

Topics
•Partnership for Profitability: Moving to a tripartite model (Developer–Retailer–Manufacturer) that optimizes the performance of each location.
• Expansion Efficiency: Adapting store formats in real estate projects to respond to new consumption areas and "speed of delivery" requirements.
• Circular Logistics and Shelf Availability: The role of standardization and pooling solutions in reducing supply costs, waste and guaranteeing product availability on the shelf.
• Sustainability as a Shared Asset: Integrating ESG standards between green buildings and the FMCG brands' distribution chain for a stronger shared brand.
• Consumer Experience as a Traffic Engine: How we transform the retail park from a simple place to shop into a destination, using FMCG brands and marketing activations to generate constant traffic.

13:45 - 14:45

Networking lunch

Onsite Participation Registration Form

No of tickets

Name of participant(s)

Position(s)

Email(s)

Phone(s)

Company name

VAT Reg. No.

Company address

Message

Cancellation Policy

1. Cancellation 31 calendar days or more prior to the event date – The full amount of the participation fee paid shall be refunded.
2. Cancellation between 16 and 30 calendar days prior to the event date – Seventy percent (70%) of the participation fee paid shall be refunded.
3. Cancellation between 8 and 15 calendar days prior to the event date – Fifty percent (50%) of the participation fee paid shall be refunded.
4. Cancellation less than 7 calendar days prior to the event date – No refund of the participation fee shall be made.

Data protection and management of your contact details

The Diplomat-Bucharest, the organizer of current event and conference is the keeper of your contact details shared by you as Attendee, Partner, Service provider or any other undertaken role in the event organization. We safely keep your contact details in order to follow up on the conference development and let you know about our future event projects. Do you consent on sharing your contact details with our event’s partners, directly involved in the event organization process, for follow-up purposes ?

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For any information regarding data protection management, please contact: office@thediplomat.ro

FUTURE OFRETAIL AND FMCGFORUM 2026

CONNECT. INNOVATE. LEAD

Market Analysis

Consumer Behaviour

Customer Expectations

Strategies

About Event

E-Conference

LIVE TRANSMISSION

PARTNERS

Powered By

Platinum Partner

Gold Partners

Partners

Supporting Partners

Media Partners

AGENDA

Registration & Welcome Coffee

Panel 1 - CEO Talks: Leadership, Disruption & Long-Term Value

Coffee Break

Partner presentation by Loyalty Point:Stop Discounting, Start Deciding: Best Practices for Retail & FMCG Based on Loyalty Data

Panel 2 - Data, Retail Media & Consumers

Coffee Break

Panel 3 - Strategic Partnership of Consumer Industries and Urban Development

Networking lunch

Speakers

Panel 1

VIOREL BALTARETU

State Secretary, Ministry of Economy, Entrepreneurship, and Tourism

LÁSZLÓ GYERKÓ

Competition Councilor, Board Member, Competition Council

IRINA PENCEA

General Manager (Romania, Bulgaria, Hungary), eMAG

ALBERT DAVIDOGLU

CEO, Macromex

GABRIEL TOMESCU

CEO, BMF Grup

ROBERT UZUNA

Chairman BRCC & VP Corporate Affairs Ursus Breweries

ALINA STEPAN

Country Manager Romania, Ipsos (Panel Moderator)

Partner Presentation

DOMINIK ZACHAREWICZ

Co-founder & Managing Partner,Loyalty Point

Wiktor Goliszek

Global Strategy DirectorLoyalty Point

Panel 2

TIBERIU DĂNEŢIU

Board Member and Corporate Affairs & Retail Media Director, Auchan Romania (Panel Moderator)

ARINA URECHE

General Manager,BRAT

ANDREI CANDA

Managing Partner, iSense Solutions

MARIUS PĂTROI

Co-Founder & CEO, Spectroo Software

ANCA FLORESCU

Country Sales Manager – Brand, Sofidel Romania

DELIA LEVANTI (KRAMER)

Shopper & Customer Marketing Manager NIVEA,Beiersdorf

Panel 3

ANDREEA PAUN

Managing Director, Griffes

MARCIN WASILEWSKI

Commercial Director Mid Europe, CHEP

MIHAELA CROITORU

CEO, Sustainability Lens

SORIN GIURGIU

Head of Commercial Customer Sales, Engie

DANA DOBRESCU

Corporate & Government Affairs Manager România,Mondelez International

GEORGE BĂDESCU

Executive Director ofThe Romanian Association of Large Retailers Networks (AMRCR)

ALINA STEPAN

Country Manager Romania, Ipsos (Panel Moderator)

REGISTRATION

Regular Ticket

Onsite Participation Registration Form

Venue

Address

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FUTURE OF
RETAIL AND FMCG
FORUM 2026

LIVE
TRANSMISSION

Partner presentation by Loyalty Point:
Stop Discounting, Start Deciding: Best Practices for Retail & FMCG Based on Loyalty Data

State Secretary,
Ministry of Economy, Entrepreneurship, and Tourism

Competition Councilor, Board Member,
Competition Council

General Manager (Romania, Bulgaria, Hungary),
eMAG

CEO,
Macromex

CEO,
BMF Grup

Chairman BRCC &
VP Corporate Affairs Ursus Breweries

Country Manager Romania,
Ipsos
(Panel Moderator)

Co-founder & Managing Partner,
Loyalty Point

Global Strategy Director
Loyalty Point

Board Member and Corporate Affairs &
Retail Media Director,
Auchan Romania
(Panel Moderator)

General Manager,
BRAT

Managing Partner,
iSense Solutions

Co-Founder & CEO,
Spectroo Software

Country Sales Manager – Brand,
Sofidel Romania

Shopper & Customer Marketing Manager
NIVEA,
Beiersdorf

Managing Director,
Griffes

Commercial Director Mid Europe,
CHEP

CEO,
Sustainability Lens

Head of Commercial Customer Sales,
Engie

Corporate & Government Affairs Manager România,
Mondelez International

Executive Director of
The Romanian Association of Large Retailers Networks (AMRCR)

Country Manager Romania,
Ipsos
(Panel Moderator)