Heineken: local beer exports up, consumption down
Since last February Heineken Romania has been exporting its local brand, Ciuc Premium, to Italy, Spain and Canada to satisfy the palates of Romanians living abroad April 2010 - From the Print Edition
“This decision was taken based on the request of the Romanian diaspora,” says Jan Derck van Karnebeek, general manager at Heineken Romania.
In general there is a growing market for beer exports from Romania, which has increased from 0.06 million hl in 2008 to 0.17 million hl last year, while domestic consumption has fallen.
Last year Romania saw a 13 per cent decrease in beer sales compared to the previous year. In January Heineken closed down its Hateg brewery and transferred producti... To continue reading this article you have to be registered
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