Citibank changes positioning locally
December 2012 - From the Print Edition
Citibank Romania will limit its operations to the corporate and commercial banking business segments and is considering selling its retail business, as part of the global strategy, officials said. "While we have a strong and fast growing portfolio in the country, in the current economic environment we will not achieve the scale and profitability the company needs fast enough," read an official Citibank release. "It′s more feasible to reinvest our efforts in our corporate and commercial banking where the bank can grow in Romania."
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